Would you like to know the highest paid TikToker in 2024?
TikTok influencers and celebrities put great effort into sharing excellent content for enjoyment. In turn, they make money from their TikToks in various ways. TikTok earnings can range from a few thousand to millions of dollars.
This article will explore the highest-paid TikTok stars and how they earn.
Top 5 Earning TikTok Influencers of 2023
As TikTok remains the go-to platform for bit-sized entertainment, a select group of influencers is turning heads and raking in serious cash. The following are the top-earning influencers on TikTok:
1. Charli D’Amelio.
Charli D’Amelio has over 151 million followers on TikTok, 11.5 billion likes, and has an estimated earnings of $17.5 million. She made her first TikTok video when she joined TikTok in 2019, posting lip-sync videos and dancing videos, which brought about her TikTok fame. This TikTok star earns her income from brand partnerships, the TikTok Creator Fund, and her growing presence on other social media platforms.
2. Dixie D’Amelio.
Dixie D’Amelio, like her younger sister, Charli D’Amelio, skyrocketed to fame through TikTok. She earns a hefty sum of $10 million from her TikTok account, trailing behind Charlie. This TikTok star has over 56 million followers and 3.3 billion likes on the platform.
Her sources of income include brand partnerships, her music career, and ventures beyond TikTok. Also, Dixie’s move into the music industry and collaboration with major brands showcase her versatile talent.
3. Addison Rae.
Addison Rae gained public exposure by posting dancing videos and has over 5 billion likes and 88 million followers on TikTok. Her infectious energy and business acumen catapulted her into the top rank of TikTok stardom. In addition, this TikTok celebrity earns her revenue from brand collaborations, music ventures, acting gigs, and her beauty line, ITEM Beauty.
4. Khaby Lame.
Khaby Lame gained prominence on TikTok by creating comedy videos. This influencer sits on top of TikTok’s most followed creators, with over 161 million followers and 2.4 billion likes. He has estimated over $5 million in earnings from TikTok Creator Fund, YouTube monetization, merchandise sales, and endorsem*nts.
5. Bella Poarch.
Bella Poarch, the ex-US Navy, is another prominent figure on TikTok. She has over 93 billion followers and 2.3 billion likes and earns $5 million. Brands pay her to showcase her products or services in her TikTok content, leveraging her immense reach for promotion. Also, this TikTok star gets her income from her music career, YouTube monetization, and TikTok Creator Fund.
The Average Salary of a TikTok Influencer
Based on the data recorded on the 22nd of December, 2023, a TikTok influencer’s average annual salary in the USA is $131,874. TikTok stars earn approximately $63.40 every hour, equal to $2,536 weekly and $10,989 monthly. However, Mega Influencers sometimes earn up to eight-figure salaries from their TikTok videos.
Typical TikTok Influencer Income Per Sponsored Content
TikTok influencer earnings vary due to several factors. These factors include niche, audience demographics, and geographic location. Below is a simplified breakdown of the typical earnings of an influencer on TikTok:
- Nano-influencers (1,000 to 10,000 followers): These TikTok users can earn around $50 to $500 per sponsored content.
- Micro-influencers (10,000 to 50,000 followers): These TikTok creators typically earn between $500 to $2,000 per sponsored post.
- Mid-tier influencers (50,000 to 500,000 followers): TikTok influencers in this category may earn $2,000 to $10,000 per sponsored post, depending on engagement and niche.
- Macro-influencers (500,000 to 1,000,000 followers): These TikTok influencers can command $10,000 to $50,000 per sponsored post.
- Mega-influencers (1 million+ followers): These TikTok stars earn from $50,000 to well over $100,000 per sponsored post. Also, they often secure long-term sponsorship deals.
How the Highest Paid TikTok Stars Earn Money?
On TikTok, influencers are not just content creators but also savvy entrepreneurs. Do you ever wonder how TikTok stars turn their viral videos into a paycheck? The answers are below:
1. Brand partnerships and sponsored content.
Brands pay influencers to feature their products or services in their TikTok videos. This is known as TikTok influencer marketing. These earnings vary based on follower count, engagement, and the brand’s budget. Authenticity is crucial, so influencers mostly partner with brands that align with their brand.
2. TikTok Creator Fund.
TikTok pays creators directly through the Creator Fund based on views, engagement, and content performance. This revenue is variable, as higher views and engagement lead to higher payouts. Note that creators can only earn a spot in the Creator Fund by posting high-quality content consistently.
3. Livestream gifts and tips.
Creators also make money from TikTok Lives. During live broadcasts, viewers can send virtual gifts and tips to influencers. Influencers receive a share of the revenue generated from TikTok Live content. Engaging live content encourages more gifts and tips from viewers.
4. Affiliate marketing.
Influencers earn a commission for each sale made through a unique affiliate link they share. Affiliate marketing earnings depend on the product and the number of successful referrals. Hence, TikTok creators focus on genuine recommendations to build audience trust, increasing the likelihood of conversions.
5. Merchandise sales.
Influencers design and sell their merchandise, often featuring slogans or catchphrases from their TikTok videos. Profits come from merchandise sales, allowing influencers to monetize their brand. Unique and quality merchandise attracts dedicated fans.
6. Cross-platform presence.
Influencers leverage their TikTok fame to secure opportunities on other social media platforms, like Instagram, YouTube, or Twitch. TikTok stars earn diversified income from multiple platforms and brand partnerships. Building a strong presence on TikTok can open doors to partnerships on other social media platforms.
7. Entrepreneurial ventures.
Some influencers launch their businesses, such as beauty lines, clothing brands, or online classes. Profits come from the success of their entrepreneurial ventures. Influencers create successful products and services by understanding their audience’s needs.
8. Music videos.
Some TikTok influencers venture into the music industry. They expand their revenue streams beyond the app by releasing songs and music videos or collaborating with other musicians.
Conclusion
The title of the highest-paid TikTok star may shift over time. However, for now, the influencers mentioned above reign supreme on TikTok. The above information showcases the limitless possibilities when talent, business acumen, and a touch of charisma collide in the digital age.
Would you like to run ad campaigns on TikTok? Contact the leading TikTok ad agency.
Frequently Asked Questions
Who is currently the highest-paid TikToker celebrity in 2023?
As of 2023, the title of the highest-paid TikToker celebrity is held by Charli D’Amelio.
What factors contribute to a TikToker’s high earnings?
A substantial follower count, active engagement, and the ability to create content that resonates with a broad audience are crucial.
How can one become a high-earning TikTok celebrity?
Becoming a high-earning TikToker involves consistent and engaging content creation, understanding your audience, and staying authentic.
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