Why cash is still king: investors take advantage of high interest rates and maximise flexibility (2024)

Investors are boosting their cash holdings to capitalise on peak interest rates, with many adding to their cash ISAs and savings accounts.

A survey by the trading and investment platform eToro reveals that cash is seen as the most attractive asset class, ahead of equities, bonds and crypto.

The Bank of England base rate is currently 5.25%, marking a 15-year high. But with rates forecast to drop this year, the opportunity to take advantage of such generous returns on cash is likely to be short-lived.

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“Retail investors in the UK have understandably looked to capitalise on high interest rates as cash handily beat the FTSE 100 last year,” comments eToro global markets strategist Ben Laidler.

“The cash-focused approach has also enabled some to stay flexible amid higher mortgage repayments and cost-of-living constraints.

“However, the New Year typically prompts investors to reassess their portfolios, and with rates widely expected to dwindle over the coming months, we expect to see a steady return to ‘risk on’ sentiment through 2024.”

Figures from Hargreaves Lansdown show that some investors are already starting to leave cash behind, moving out of money market funds and opting for corporate bond funds and equity funds. The wealth manager said investor confidence in equities was growing, although money market funds were still popular among lifetime ISA customers.

Why do investors like cash?

The eToro survey found that 22% of investors see cash assets, such as savings accounts and cash ISAs, as the most attractive asset class, ahead of equities (18%), bonds (12%) and crypto (11%). This comes after 34% of investors already increased their cash allocations in the second half of 2023.

Of those allocating more money to cash, almost half (44%) are primarily doing so to earn a solid return through higher interest rates, while more than a third (37%) indicated they were building “dry powder” with a view to reinvesting when risk assets look more attractive. Indeed, despite strong global stock market performance last year, fewer than one in four (22%) investors believe we are currently in a bull market; instead, the majority (52%) expect a bull market to begin at some point in 2024 or beyond.

The survey also revealed significant generational differences. More than two-thirds (67%) of UK investors aged 18-34 increased their allocations to cash in the second half of 2023; for investors aged 55 and above, the figure was just 27%. This is also reflected in respondents’ levels of experience: the majority (51%) of investors with fewer than 10 years’ experience increased their cash allocations, as opposed to 29% of those with more than 10 years.

Laidler adds: “The old adage, ‘time in the market beats timing the market’, clearly resonates with the more experienced investor base, and many will have been rewarded with stellar returns from the S&P 500, Nikkei and elsewhere in 2023, if not from UK stocks.”

How to allocate to cash on an investment platform

Many investors will have separate savings accounts, such as fixed-rate savings bonds or cash ISAs, which they will use as their cash allocation.

But you can also hold cash within your investment accounts. The issue with this is that you may not earn much interest.

Our investigation into how much interest investment platforms pay on cash holdings reveals that most pay far below the Bank of England’s base rate. Some pay less than 2%. One platform - Barclays Smart Investor - does not pay a penny in interest on cash held in stocks and shares ISAs and Sipps.

So, check carefully to see if you are actually benefitting from a decent amount of interest if you decide to park some of your investment portfolio in cash.

An alternative is to choose a money market fund or cash fund. The best ones yield more than 5%.

Laith Khalaf, head of investment analysis at AJ Bell, comments: “After many years of near-zero interest rates, it’s perhaps no surprise to find some investors filling their boots [with money market funds] given the yields on offer look far more appetising.”

Another option is to use an investment platform’s savings account service. A growing number of platforms now offer this, such as Hargreaves Lansdown, AJ Bell, Interactive Investor and Charles Stanley.

The advantage with this is that you can see all your assets in one place: your savings account will be alongside whatever investment products you hold on the platform.

The accounts are offered by a range of banks and building societies. They tend to be fixed-rate and competitive. For example, AJ Bell’s best one-year fix is from National Bank of Egypt, at 5%. This compares to 5.5% for the best one-year account on the open market.

Why cash is still king: investors take advantage of high interest rates and maximise flexibility (2024)

FAQs

Why cash is still king: investors take advantage of high interest rates and maximise flexibility? ›

Why cash is still king: investors take advantage of high interest rates and maximise flexibility. Cash is seen as the most attractive asset class moving into 2024, according to a new survey. But with interest rates forecast to drop, investors are likely to start reinvesting in risk assets soon.

Why will cash always be king? ›

Because of how precious cash can be during times of financial stress, many have said that cash is king. The phrase means that having liquid funds available can be vital because of the flexibility it provides during a crisis.

Why do investors prefer higher interest rates? ›

Higher interest rates have gotten a bad rap, but over the long term, they may provide more income for savers and help investors allocate capital more efficiently. In a higher-rate environment, equity investors can seek opportunities in value-oriented and defensive sectors as well as international stocks.

Why is cash considered the king for a business? ›

So saying cash is king is that they have the cash to use if there's opportunity to invest right away in something that they think will be profitable in the future. It means if you can buy it with cash, its better than taking a loan for it.

What is the cash is king argument? ›

It is often claimed that cash flow is superior to profit for analysing the performance of a business, and that investors should pay more attention to cash from operations, than to measures of profit. Statements such as “cash is king” or “cash flow is a fact whereas profit is an opinion” often accompany this message.

Why cash is still better? ›

Cash allows you to keep closer control of your spending, for example by preventing you from overspending. It's fast. Banknotes and coins settle a payment instantly. It's secure.

Is cash still the king? ›

MUMBAI: Digital payments may have made inroads into every nook and corner of the country but cash is still the king when it comes to offline purchases.

Who benefits most from high interest rates? ›

With profit margins that actually expand as rates climb, entities like banks, insurance companies, brokerage firms, and money managers generally benefit from higher interest rates. Central bank monetary policies and the Fed's reserver ratio requirements also impact banking sector performance.

Is it better to invest with a high interest rate? ›

Higher interest rates tend to negatively affect earnings and stock prices (with the exception of the financial sector). Higher interest rates also mean future discounted valuations are lower as the discount rate used for future cash flow is higher.

Why do rich people get better interest rates? ›

The main thing that makes the rich richer is increasing prices for stocks and other investment assets. These go up when the economy is good, which also tends to push up interest rates. Asset price increases tend to make the rich richer and interest rates higher.

What is the cash is king strategy? ›

Investors use a "cash is king" strategy when securities prices in the market are high and opt to save cash for when prices become cheaper. As a form of investment, it is important to not let cash sit idle but rather to invest so that returns are at least equal to inflation.

Why cash is king for startups? ›

Positive cash flow makes planning much simpler without the fear of paying expenses. It also implies you can take the time to make tactical, long-term choices that will benefit the company. As a new business owner, there's a lot to worry about. Having a strong cash flow provides you with fewer things to worry about.

What is the cash is king theory? ›

It may refer to the importance of cash flow in the overall fiscal health of a business. In corporate finance, the expression refers to the fact that only future free cash flows or dividends are relevant for valuation and not, for example, accounting earnings.

Why is cash king now? ›

Cash is king when you are able to prepare and meet those emergencies as they come without having to take on debts. Debts not only reduce your net worth, but may also reduce your credit worthiness (a significant part of your financial health) when you take on too much debts.

Why cash is king for small business? ›

Here are a few other reasons why cash is king for small businesses. Cash is necessary for day-to-day operations. Without cash, you can't pay your bills, you can't make rent and you can't afford to invest in your business' future. This can hurt your bottom line.

Why is cash a good investment? ›

The benefits and risks of cash

Cash is available when you need it and, unlike stocks, there's little risk to principal, especially since most savings and checking accounts, CDs and money market deposit accounts are FDIC-insured for up to $250,000 per depositor.

Why is cash flow considered King? ›

If a company cannot purchase new inventory, it will slowly become unable to generate new sales. If a company cannot afford its operating expenses, it will eventually go out of commission. Either way, “Cash is King” in keeping a business alive.

Will cash ever be discontinued? ›

But while moving to a cashless society has several benefits that will accelerate its adoption, and there are legitimate concerns over the role cash will have to play as its use dwindles, there's no sign that cash is going to disappear completely.

Will cash be king in 2024? ›

Although cash yields are currently very high compared to recent history, expectations are that over time, they will fall from current levels. ACG's 2024 Capital Market Assumptions project that cash will generate an average annual return of 2.7% over the next ten years and 3.5% over the next 30 years.

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