Why do I need to verify my Google Ads account? | rankingCoach Help Center (2024)

1. What is Google Ads verification?

Google Ads verification is a process through which advertisers confirm their identity and ownership of their business or website with Google. This verification process is a fundamental step towards ensuring transparency, security, and credibility within the Google Ads ecosystem.

The verification typically involves providing certain information about the business, such as its legal name, address, and contact details. Depending on the type of business and the country it operates in, Google may require additional documentation to verify the authenticity of the advertiser.

Overall, Google Ads verification is a crucial component of creating a safe, transparent, and trustworthy advertising ecosystem. All Ads account owners are encouraged to complete the verification process to gain access to all the benefits and features that Google Ads has to offer, while also demonstrating their commitment to responsible advertising practices.

2. Can I do Google Ads verification in rankingCoach?

Yes, all rankingCoach users with active 360 plans can complete the Google Ads verification in our app, and we’ll remind you to submit the documents necessary.

Keep in mind the Google Ads verification in rankingCoach is valid for Ads and campaigns in the rankingCoach app only, and this can’t be transferred to other accounts.

We take the verification seriously and we handle your documents with extra care and high-security standards, for this reason, we cannot share or verify you with other platforms with Ads accounts. More about Google ads verification and how to do it in the app can be found on the link Google ads verification.

3. Why do I need to verify my Google Ads account?

Verifying your Google Ads account is essential for several reasons:

1. Preventing Fraud and Protecting Ads account owners.

Verification helps Google Ads in preventing fraudulent activities such as click fraud, fake ad placements, or unauthorized access to accounts. By confirming the identity of advertisers, Google can maintain the integrity of its platform, protecting advertisers from potential scams and ensuring that users interact with genuine and trustworthy advertisem*nts.

2. Accountability

Verifying your Google Ads account establishes a sense of accountability. Advertisers are held responsible for the content they promote, ensuring that ads comply with Google's advertising policies and guidelines. This accountability fosters a safer and more reliable advertising environment, where users can engage with ads confidently, knowing they meet certain standards.

3. Access to Advanced Features and Tools

Some advanced features and tools within Google Ads are only accessible to verified accounts. These features often include additional targeting options, advanced reporting capabilities, and specialized ad formats. By verifying your account, you unlock access to these tools, allowing you to optimize your advertising campaigns more effectively and reach your desired audience with precision.

4. Building Trust with Users

Verified accounts inspire trust among users. When users see that an advertiser's account is verified, they are more likely to perceive the associated ads as credible and legitimate. This trust is essential for fostering positive user experiences and increasing the likelihood of conversions. Verified accounts signal to users that the advertiser is reputable and has undergone scrutiny by Google, enhancing the overall reputation of the brand.

5. Compliance with Regulatory Requirements

Verification also helps Google Ads ensure compliance with regulatory requirements, such as those related to online advertising, data privacy, and consumer protection laws. By verifying advertisers' identities, Google can adhere to legal obligations and maintain transparency in its advertising ecosystem. This compliance not only safeguards advertisers but also reinforces Google's commitment to responsible advertising practices.

4. What are the benefits of a verified Google Ads account?

A verified Google Ads account can benefit businesses in several ways.

Verification signals to potential customers that your business is legitimate and trustworthy. This increased credibility can lead to higher levels of trust and confidence in your brand, ultimately resulting in more clicks, conversions, and sales.

It helps to prevent fraudulent activities such as click fraud, fake ad placements, and unauthorized access to accounts. By verifying the identity of advertisers, Google Ads can ensure that ads are being served to genuine users, protecting businesses from wasted ad spend and potential scams.

Also, Ads from verified accounts tend to perform better in terms of click-through rates, conversion rates, and overall effectiveness. Users are more likely to engage with ads from verified accounts, leading to increased visibility, brand awareness, and sales for businesses.

In conclusion, having a verified Google Ads account offers numerous benefits, and it is an essential step for businesses looking to maximize the effectiveness of their advertising efforts on the Google Ads platform.

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