Why do you feel fresh when you buy something new? (2024)

This is a question I have been asked dozens of times over the years, so I thought I would put it out there for anyone to read. But also selfishly, for me to reference in the future. I would love to hear from you, and the financial advisers out there especially, how do you curb your/your client's spending and preserve your/their disposable income?

At Cruz, we bring it back to habits, and if you are looking for something fresh or novel, start a new habit. The first habit we start with is opening up a new* bank account and spending only out of that.

Why is it that you feel 'fresh' when you buy something new?

The feeling of freshness or excitement that comes with buying something new can be attributed to several factors:

1. Novelty: When you purchase something new, it introduces a novel element into your life. The item represents a change or addition to your routine, which can bring a sense of excitement and anticipation. Humans are naturally curious beings, and encountering something new stimulates our brain and generates a sense of novelty.
2. Dopamine release: Buying something new can trigger the release of dopamine, a neurotransmitter associated with pleasure and reward. Dopamine plays a role in the brain's reward system, and when we acquire something new, it can activate this system, leading to feelings of pleasure, satisfaction, and even a temporary mood boost.
3. Symbolic value: New purchases often carry symbolic value, representing personal achievements, milestones, or desired outcomes. For example, buying a new car may symbolize financial success or personal freedom. These symbolic meanings can contribute to the positive emotions associated with acquiring something new.
4. Increased self-esteem: Buying something new can boost self-esteem and self-confidence. It may make you feel good about yourself, enhancing your perception of your own worth or status. The act of acquiring a new possession can provide a temporary sense of accomplishment or validation.
5. Anticipation of use or enjoyment: When you buy something new, you often look forward to using or experiencing it. Anticipation plays a significant role in enhancing the positive emotions associated with new purchases. Whether it's a new gadget, clothing item, or hobby-related item, the anticipation of using or engaging with the new item can generate excitement and a sense of freshness.

It's important to note that the feeling of freshness or excitement associated with new purchases is typically temporary. Over time, the novelty may wear off, and the item may become a regular part of your life. It's also worth considering that finding long-lasting fulfilment and happiness often goes beyond material possessions and involves factors such as experiences, relationships, personal growth, and a sense of purpose.

*Or using a dormant bank account. Only if that account has a physical card, no fees or 'baggage', no income or direct debits. Please send me a DM if you would like to know more, and I will send you our PDF.