Why Google Keeps Asking You To Verify It's You Each Time You Sign In | Authentication (2024)

Why Google Keeps Asking You To Verify It's You Each Time You Sign In | Authentication (1)

Why Google Keeps Asking You To Verify It's You Each Time You Sign In | Authentication (2)

Google keeps asking you to verify your identity to be certain it's you. You may have encountered it in the past or may be encountering it now.

The verification steps is a good thing, and Google is doing this to keep your account safe.

You may have also observed that Google does not keep record of your login sessions, and though you've logged in to a Google service such as Gmail, YouTube, Drive, Search Console, Google Analytics, etc. before, Google is again asking you each time you want to login to verify it's you again.

Google may ask you to verify with your mobile phone recorded to be connected to your account. In this case, you'll have to click a pop up on your smart phone 'It's me', then click a code that displays to sign in. This code must correspond to the code that is displayed on your browser screen in order to be verified successfully.

If you have 2 step sign in activated, or you use the google authenticator, you may require to verify your identity while trying to login to your account via these methods instead.

But why does Google keep asking you to verify your identity each time you try to login in. Why won't they keep record of your first login and stop asking you to verify over and over again?

There are a couple of reasons why this may happen.

Normally, Google keeps record of your sign in operations but if you start noticing the 'verify it's you' over and over again, it is simply because Google cannot confirm it's you trying to sign into the account.

This may happen if:

You are logging in from a different device or browser that you have used to sign in previously.

You are signing into your account from an incognito tab or window of your browser.

You are using a VPN to access the google product.

If therefore, you want google to keep record of your login sessions and stop asking you to login over and over again, you'd need to do contrary to the above likely causes.

Login to google services from one device such as the same mobile phone and computer every time.

Sign in from the main browser window.

Drop or disconnect from VPN.

Hope this solves the need to verify your identity every time with google and it also solves the issue of google not keeping record of your sign in operations/sessions.

Why Google Keeps Asking You To Verify It's You Each Time You Sign In | Authentication (2024)

FAQs

Why Google Keeps Asking You To Verify It's You Each Time You Sign In | Authentication? ›

To help protect your account and data, you must verify it's you when you complete sensitive actions. This is Google's approach to provide multi-layered security. Google uses this to help protect your account against damage that a hacker might cause.

Why does Google make me verify every time? ›

Google may ask you to verify your account for security reasons, especially if it detects unusual activity.

Why is Gmail asking me to verify my account every time? ›

If there's something unusual about your sign in or recent activity, we'll ask you to go through another verification step after you've entered the correct password. This is an important security feature that helps to protect your account from unauthorized access.

Why does Google ask for verification every time I log in even though I checked the box to ask every 30 days? ›

Why does Google ask for verification every time I log in, even though I checked the box to ask every 30 days? You most likely need to enable cookies in your browser, or your browser is set to automatically clear it's cache on exit.

How do I get Google to stop asking me to verify my account? ›

Turn off 2-Step Verification
  1. Open your Google Account.
  2. In the "Security" section, select 2-Step Verification. You might need to sign in.
  3. Select Turn off.
  4. A pop-up window will appear to confirm that you want to turn off 2-Step Verification. Select Turn off.

Why do I have to accept Google every time? ›

If your browser settings are not configured to save cookies, then you may be prompted to login or accept policies every time you perform a search.

Why do I keep getting Google verification? ›

Receiving multiple verification codes from Google can be a sign that someone may be trying to access your account without your permission. Google's multi-factor authentication system sends verification codes when someone tries to log in to your account, and you have set up two-factor authentication.

Why is Google making me verify my identity? ›

To verify that your info is correct when you access specific content. To verify your identity when you complete a transaction with Google. We find unusual activity or transactions. We need more info for legal or regulatory reasons.

How do I turn off Google prompt verification? ›

To not get Google prompts on a device, sign out of your Google Account on that device by following the steps described below:
  1. Go to your Google Account.
  2. On the left navigation panel, select Security.
  3. On the Your devices panel, select Manage all devices.
  4. Select the device > Sign out.
Apr 6, 2024

How do I fix Gmail verification problem? ›

If you have another second step
  1. Sign in to your Google Account with your password and your other second step.
  2. Follow the steps to remove the lost key from your account.
  3. Get a new security key. You may want to get an extra key you can keep in a safe place.
  4. Add the new key to your account.

Why does Google keep asking me to verify my business? ›

To maintain quality business info, Google may ask a verified business to verify again. If you change some info about your business, you may need to re-verify.

Why does Google keep asking me to verify I'm not a robot? ›

This message is usually due to a temporary network issue and can be resolved by refreshing your browser. It also might be caused due to accessing the offering through a virtual network.

How do I get rid of Google verify? ›

Turn off 2-Step Verification
  1. Open your device's Settings app and tap Google. Manage your Google Account.
  2. At the top, tap Security.
  3. Under "How you sign in to Google," tap 2-Step Verification. You might need to sign in.
  4. Tap Turn off.
  5. Confirm by tapping Turn off.

Why does Google ask for 2FA every time? ›

2-step verification adds a second layer of protection during the login process. Currently your Google login is tied to “something you know” (your password). Two-factor authentication adds the second layer of “something you have” (typically your smartphone and absent that, printed backup codes).

Why is Google making me verify when I search? ›

The message most likely shows a reCAPTCHA. To confirm that you're a person and not a robot, solve the reCAPTCHA. After you solve it, the message goes away, and you can use Google again.

Why does Google keep asking me to verify I am human? ›

When you see a message from Google or encounter a page that requires you to respond to a CAPTCHA before you proceed, it's because Google is out to foil hacking and automated spamming programs, also called "bots." Unusual network activity, such as numerous messages from your computer, may trigger a Google message ...

Why is Google requiring verification? ›

To provide a safe and trustworthy ad ecosystem for users, and to comply with emerging regulations, Google will require advertisers to complete one or more verification programs.

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