Why on Earth Does Trader Joe’s Hide Stuffed Animals in Its Store? (2024)

The grocery chain will have you hunting for more than just its dill pickle seasoning the next time you shop.

By

Isadora Baum

Why on Earth Does Trader Joe’s Hide Stuffed Animals in Its Store? (1)

Isadora Baum is a freelance writer, certified health coach, and published author of three books within the health and wellness, nutrition, and self-care space. She has written for various food, fitness, and lifestyle online publications including Allrecipes, EatingWell, Shape, mindbodygreen, Livestrong, Well+Good, Women's Health, Men's Health, Popsugar, Health.com, and more. She graduated from Northwestern University and resides in Chicago.

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Updated on 07/12/23

Why on Earth Does Trader Joe’s Hide Stuffed Animals in Its Store? (2)

Wait, what?! If you’re like us, and you didn’t know, Trader Joe’s actually hides stuffed animals all around its stores. Once we let that news sink in, we were on a mission to figure out why.

“I’m a huge fan of TJ’s—particularly hiding their stuffed animals, as I have a 5 and 3 year old,” says Andie Lunkenheimer, a frequent Trader Joe’s customer based in Philadelphia. “When I walk in [to my local store], there’s a ‘missing’ poster with whichever animal is currently hidden,” Lunkenheimer says. It creates a win-win scenario—while adults shop, kids go on an adventure. And, what kid (or kid at heart) can resist a scavenger hunt to find a missing stuffed animal and win a prize?

This game absolutely fits with Trader Joe’s friendly, playful approach to its products and customer experience.

Where Are the Stuffed Animals Hidden?

The animals can be anywhere in the store, wherever customers can roam. “So, they won’t be in back rooms or behind registers,” says Nathan Russo, another frequent shopper at TJ’s based in Destin, Florida. Generally, the animals are hidden in areas kids can’t reach, so they’ll need to tell an employee once they’ve found it—this prevents shoppers from finding and stealing them.

“All stores take part in this, and sometimes the animals hidden change from season to season,” Russo says. In most cases, the missing animals differ across stores to maintain variety and deliver new experiences. And, if you see a lobster, it’s not a coincidence. “In addition to a stuffed animal, most Trader Joe’s also hide a plastic lobster,” Russo adds. So, be on the lookout!

What’s the Prize?

Once you point out the stuffed animal to an employee, “you’ll get a lollipop (or stickers) as a reward,” Lunkenheimer explains. When you are ready to check out, you’ll receive the reward.

While kids get a sweet treat, there’s also a built-in reward for the adults too. The scavenger hunt acts as a fun distraction to keep kids entertained and busy, meaning the adult can shop more efficiently and comfortably. “I can’t even begin to tell you how helpful this is when we had a big shopping day and the kids, rather than asking ‘how much longer,’ are instead on the hunt for Monkey Joe or Sammi the Sloth,” Lunkenheimer says.

Why on Earth Does Trader Joe’s Hide Stuffed Animals in Its Store? (2024)

FAQs

Why on Earth Does Trader Joe’s Hide Stuffed Animals in Its Store? ›

The employees at TJ's try to get kids involved in grocery shopping by secretly hiding a stuffed animal in each store—and you can win a sweet treat if you find it.

Why does Trader Joe's hidden stuffed animals? ›

The reason that these stuffed animals are hidden is very simple. The customer is supposed to find them and from there, they tell a Trader Joe's employee about it. “The employee will then give you a lollipop,” timbosliceoflife12 shared. Anyone who arrives at these locations can play but it is meant for the children.

What happens if you find Trader Joe's mascot? ›

By hiding the lobster (or stuffed animals), Trader Joe's offers a fun game for kids being dragged around to buy groceries, but it's certainly a game adults can enjoy too. If you find one of their hidden stuffed animals, bring it to one of the employees who will give you a little treat or piece of candy.

What is the big deal about Trader Joe's? ›

Trader Joe's believes every customer should have access to the best prices on the best products every day. To consistently deliver value: We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you.

Why do adults sleep with stuffed animals? ›

Teddy bears, along with other stuffed animals, can be beneficial for adults as they provide a sense of comfort, reduce stress, View source and evoke positive emotions. The tactile experience and the association with childhood memories make them effective tools for relaxation and emotional well-being.

Why does Trader Joe's discontinue everything? ›

Most grocery stores have to contend with manufacturers' “slotting fees”; in other words, what they pay to keep items on the shelf. At TJ's, items that don't sell as well will affect the store's bottom line since a company isn't paying to place them there, hence incentivizing discontinuation.

Why can't I throw away stuffed animals? ›

They can have a second life. 'Our stuffed animals help teach children the importance of giving something that's secondhand a second chance,' said Charlotte Liebling.

What happens if you find the monkey at Trader Joes? ›

Once a little patron finds the toy (which varies from store to store), they can just let a crew member know to receive a treat (which also varies from store to store).

What is Trader Joes real name? ›

Joe Coulombe

What is a weakness of Trader Joes? ›

Limited product variety: One weakness of Trader Joe's is its limited product variety compared to other grocery store chains. While the company is known for its curated selection of unique and innovative products, its offerings may only meet the needs of some customers.

What is Trader Joe's biggest seller? ›

The #1 Overall award went to Chili & Lime Flavored Rolled Corn Tortilla Chips.

Who owns Trader Joe's now? ›

The Albrecht family, who own Aldi and Trader Joe's, has been historically secretive, and there is a lot that's unknown about their personal lives.

What is Trader Joe's sister company? ›

A tale of two Aldis

For those who are stunned to learn Trader Joe's isn't just an Aldi subsidiary but that there are two Aldis, let's take a step back. CNBC explains Aldi was originally founded as a suburban German corner store which brothers Karl and Theo Albrecht inherited after World War II.

What does it mean when a guy gives you a stuffed animal? ›

Giving a stuffed animal is a great way to show that you are listening to your darling, his needs, his emotions, and the difficult times he or she may be going through. In a relationship, it is important to be present and compassionate.

Does hugging a stuffed animal help? ›

A 2016 study observed that holding a stuffed animal during group therapy allowed college students to better comfort themselves. The act of hugging has also been associated with stress relief, and a 2013 study found that interacting with a huggable communication device lowered stress hormones in blood and saliva.

What do stuffed animals symbolize? ›

Symbolism and Sentiment

For many of us, our favorite stuffed animal is more than fluff-filled fabric—it's a symbol of cherished memories and connections to loved ones. These plush toys can embody the essence of a time when life felt safer and more predictable.

Why am I suddenly attached to a stuffed animal? ›

Yes, it's perfectly normal for adults to be emotionally attached to stuffed animals, especially if they were used as transitional objects during their childhood. As transitional objects, they provided safety and comfort, which could improve the emotional well-being of your psychological state as an adult.

Why are there bugs on my stuffed animals? ›

Because stuffed teddy bears are usually a favorite plush toy for many children, bed bugs may choose to live on them. Teddy bears are often cradled near the host they're looking to feed on, so these critters can adapt to living in stuffed animals instead of beds and mattresses.

What is the significance of stuffed animals? ›

These loveable companions hold strong sentimental value and can evoke powerful reactions: Emotional attachment and security – Navigating the complexities of adult life can be challenging, and a cherished comfort object serves as a steadfast confidant that provides emotional support.

What are the little balls in stuffed animals? ›

Luckily it's very easy to make these self soothing toys using things you might already have at home! Poly-Fil® Poly-Pellets® Weighted Stuffing Beads are typically used in the base of stuffed toys to add weight and keep them upright.

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