Words you cannot use in real estate | SDNews.com (2024)

Words you cannot use in real estate | SDNews.com (1)

Several years ago, the San Diego Association of Realtors flagged one of my listings for a speech violation.

They emailed me my listing with instructions to replace my unacceptable words with acceptable words. I read and re-read my description unable to find the word or sentence I wrote that was considered a speech violation. When I called SDAR for clarification, I was advised that writing, “Located next door to Kindercare” was my offense. Evidently, it was discriminatory to point out the logistical fact that a house was next door to a childcare facility.

I remember asking, “What if I had written the property was next door to a butcher shop, would I have been flagged for discriminating against vegetarians?” I recall not changing the description even under the threat of a fine because I thought the charge was absurd and censorious.

Since most real estate agents and people of their own volition and civility steer clear of hot-potato words and phrases that clearly discriminate against people based on race, color, religion, sex, familial status, or national origin, the public might be surprised to learn that A) the government, via the U.S. Department of Housing and Urban Development, censors speech, B) Real estate agents could face fines as high as $110,000 for using certain wrong words in their listings, and C) how innocuous many of the words are on HUD’s Fair Housing 150-Banned Words/Phrases List, such as: Board Approval, Couple, Disabled, Employed, Empty Nesters, Exclusive, Executive, Families, Family, Golden Age, Grandmas House, Healthy, Independent Living, Job References, Kid, Kids, Lady, Male, Man, Mature, Membership Approval, Men, Newlyweds, No Children, No Play Area, Person, One Person, Perfect for Two, Prestigious, Private Community, Professional, Religious Landmarks (like near a church), Restricted, Retired, Retirees, Seasonal Worker, Senior, Single, Smoker, Student, Traditional, Two People, Wheelchair, Young, Youth.

Below are a couple of examples that could get agents, brokers, home sellers, home renters, landlords, and property managers in trouble:


* Describing a five-bedroom house, next to a playground, on a cul-de-sac where dozens of kids live and play as “Family Friendly.”
* Describing a home with wide corridors, bath & shower rails, and a ramp as “Ideal maneuverability for people with disabilities or in a wheelchair.”
* Describing a small guest cottage as “Perfect for one person or two people.”

This distinction is important: in the first two examples above, the agent is target-marketing the most likely buyers, like beer commercials during football games. Nothing in these ads suggests a single person would be barred from buying a five-bedroom house, or an able-bodied person barred from buying a house with ramps and rails. As for the third, I’m at a loss as to who or what is being discriminated against. Small space calls for a small number of occupants.

If an agent’s or broker’s policy is to disallow certain words and phrases, that is their right but censorship of the people by the government is a violation of the First Amendment (…Congress shall make no law abridging the freedom of speech….) In our constitutional republic, a government list of banned words should not exist.

Words and phrases naturally go out of style, without the need for government intervention. When was the last time you heard a woman described as a hussy or harlot? Currently, many agents are distancing themselves from Master Bedroom, Master Bath, His & Her Closets, Jack & Jill Bath, and Walking Distance. A+ for cultural sensitivity but to be mandated to not say these words and then punished with fines if you do is not the American Way. Free Speech is the cornerstone of every right we have.

The Twitter Files demonstrate an alarming trend of growing government censorship and autocracy.

In my personal opinion, government censorship is never justified.

People should be free to say or write what they wish and personally benefit or suffer from their choices.

Photo credit: Pixabay.com

Reach eXp Realtor and La Mesa City Councilwoman Laura Lothian at: [emailprotected].

Words you cannot use in real estate | SDNews.com (2024)

FAQs

What words can you not use in real estate? ›

Real estate agents could face fines as high as $110,000 for using certain wrong words in their listings, and C) how innocuous many of the words are on HUD's Fair Housing 150-Banned Words/Phrases List, such as: Board Approval, Couple, Disabled, Employed, Empty Nesters, Exclusive, Executive, Families, Family, Golden Age, ...

What words are not allowed in real estate advertising? ›

“Oh yeah, in real estate advertising, you'll definitely pay fines if your ad includes words like empty nester, no children, perfect for two, golden age, mature, cripple, religion or religious . . . and there are others,” she answered.

Can realtors use the word "free" in advertising? ›

Don't use confusing words or anything that may make people think one idea is true when it's really not. For example, you can't use the term “free” if you are receiving compensation from any source. Any time you advertise, you have to use a true picture to avoid deceiving people.

What are the three most important words in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What are trigger words in real estate? ›

The triggering terms are:
  • The amount of the down payment, expressed either as a percentage or as a dollar amount. ...
  • The amount of any payment expressed either as a percentage or as a dollar amount. ...
  • The number of payments. ...
  • The period of repayment (the total time required to repay). ...
  • The amount of any finance charge.

What words should you avoid in an appraisal? ›

Unacceptable Appraisal Practices
  • "pride of ownership," "no pride of ownership," and "lack of pride of ownership";
  • "poor neighborhood";
  • "good neighborhood";
  • "crime" (and its variants);
  • "desirable neighborhood or location"; or.
  • "undesirable neighborhood or location";

Which term should be avoided in real estate advertising? ›

Phrases related to race, gender identity, sexuality, nationality, cultural identity. It should go without saying but any word or phrase related to any of these items should be left out of your property descriptions.

What scares a real estate agent the most? ›

1) Fear of rejection.

This is often the first thing to come to mind when realtors are asked to share their biggest fear, especially for those agents who are new to the industry. It's a scary thing to put yourself out there—to go door-knocking or cold-calling.

What words should you not use in advertisem*nts? ›

6 Phrases You Should Never Use In Your Ad Copy
  • "Are You Looking For.." or "Do You Need/ Need... For your" ...
  • "Today, more than ever." ...
  • "In Today's Fast-Pacing World/ In Today's World" ...
  • "We do understand that…." ...
  • "A leader in the industry/Leading in the Industry" ...
  • "State of the Art" ...
  • Conclusion.

What is the basic rule of advertising in real estate? ›

Best Practices: Always obtain authorization to advertise listed properties, identify oneself and the brokerage in all ads, be honest and transparent, and follow IDX rules for advertising listings online, avoiding unauthorized advertising in other media.

What is misleading advertising in real estate? ›

In California, Business & Professions Code 11022 makes it a criminal offense to make false or misleading statements in real estate advertising. Specifically, the law prohibits any person from advertising or offering to sell real property by making any false or misleading statement or representation.

Can I use REALTOR in my logo? ›

Yes. However, please note that the REALTOR® marks should not be used in conjunction with a description of any other occupation or vocation of the Member, even if the other occupation or vocation is part of or related to the Member's real estate business.

What are the 4 C's in real estate? ›

Standards may differ from lender to lender, but there are four core components — the four C's — that lenders will evaluate in determining whether they will make a loan: capacity, capital, collateral and credit.

What are the 5 golden rules of real estate? ›

If you follow these 5 Golden Rules for Property investing i.e. Buy from motivated sellers; Buy in an area of strong rental demand; Buy for positive cash-flow; Buy for the long-term; Always have a cash buffer. You will minimise the risk of property investing and maximise your returns.

What is unethical in real estate? ›

Shady Practices: Common Unethical Real Estate Behaviors. Dual Agency: Conflicts of Interest. Discrimination: Flouting the Fair Housing Act. Referral Kickbacks: Undermining Trust and Transparency. Practicing without a Valid License: The Dangers of Unqualified Agents.

What does the term real property not include? ›

Real property is permanently attached to the land and is immovable, such as a house and the land on which it is built. Personal property includes anything that is not considered real property, such as furniture, vehicles, and farm equipment.

What word can I use instead of property? ›

Synonyms of property
  • plot.
  • tract.
  • parcel.
  • lot.
  • lease.
  • development.
  • plat.
  • patch.
Aug 30, 2024

What are words for real estate? ›

real estate
  • chattels real.
  • freehold.
  • immoveables.
  • land and buildings.
  • landed property.
  • landholdings.
  • lot.
  • plat.

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