Answering the "Why KPMG/Deloitte/EY/PwC?" Interview Question (2024)

Landing a job at one of the Big 4 accounting firms can be a major career milestone and can springboard your career trajectory. In interviews for roles at KPMG, Deloitte, EY or PwC, you will almost certainly be asked, “Why do you want to work here?” or “why are you interested in this firm?”

Preparing for the question beforehand is vital for standing out from the competition. Preparation not only prevents you from being stumped by this question and sounding unprepared, but it also gives you an opportunity to show how much you care and how excited you are about XYZ firm. In this comprehensive guide, we will discuss the top strategies for conveying your passion for these highly sought-after firms and the career opportunities they offer.

For more details on how to answer these questions, we suggest purchasing our interview guide. Our Big 4 interview guide provides several detailed examples/ideas for how to answer this question.

Understand Why They’re Asking This Interview Question

The Big 4 firms invest significant resources into recruitment and training but experience high turnover rates. Recruiting and training are expensive for these firms, so they are looking for the candidates who are most likely to stay with the firm for longer periods. That’s why Big 4 firms want to ensure candidates genuinely want to join their firm by asking this question. Additionally, the interviewers want to allow candidates to sell themselves and show that they have put in the work to prepare for the interview. This shows dedication, work ethic, and presentation abilities. Conveying interest shows you’ve researched the firm, and you see yourself thriving there long-term. Use your response thoughtfully to help you advance through the interview process and eventually receive an offer.

To be honest, these firms are all similar, so one response can typically be slightly tailored to each firm. Below are a few tips to help you prepare your answer:

• Research the firm’s core values and note any values that align with yours
• Research your specific office location including the key companies that they work with and the industry they specialize in (there may be multiple). Explain how this aligns with your interests. Note: Some of this information requires research. To find who a public company’s auditor is, you can look at the company’s most recent 10-k and search for the Big 4 names.
• Reference any past or present connections that you have at the firm who you enjoyed meeting. Explain how you think the people at this firm are exceptional.

“Why KPMG?” Interview Question – Example Answer

KPMG’s entrepreneurial spirit and innovation investments appeal to my curiosity and drive. The company seems to create an environment where I can continue honing my knowledge around blockchain, digital assets and other transformations ahead. As an analytical person passionate about clear communication, I believe I’d contribute significantly to EY’s [XYZ] services. Overall, EY seems like an ideal place to take on diverse global challenges.

“Why Deloitte?” Interview Question – Example Answer

I’m drawn to Deloitte in particular because of the outstanding culture I’ve witnessed first-hand at the [xyz] office. When I attended a campus event and met some of the team members, I was struck by the supportive and collaborative environment. Employees seemed genuinely invested in mentoring and helping each other thrive. This level of camaraderie resonates with the way I prefer to work.

“Why EY?” Interview Question – Example Answer

EY’s strength in serving healthcare clients, especially in [XYZ] city interests me. My passion for improving healthcare access and quality has shaped my academic and work experiences, from hospital internships to my senior capstone research project on operational inefficiencies. I’m hoping to learn from Deloitte’s specialized expertise and insights in this industry. The firm’s thought leadership also impresses me – like their 2023 Health Equity Outlook Report examining healthcare access and quality across the US.

“Why PwC?” Interview Question – Example Answer

PwC appeals to me because of its strengths in supporting technology and media industry clients. Through my internship at a startup tech company, I realized my passion for understanding how technological disruption shapes business models and financial strategies. I want to apply this interest by advising organizations on how to adapt and capitalize on fast-evolving consumer behaviors and innovations.

Conclusion

Showing genuine passion for the Big 4 firm and the specific office that you are interviewing for requires research and hard work. Preparing your response is not easy but will be beneficial in helping you secure a job. Even if the “Why KPMG/Deloitte/EY/PwC?” question is not asked specifically, the preparation that you will have put in to answer the question will come out in other ways. Use the tips and examples provided, as well as the Big 4 Interview Guide, to craft responses tailored to each unique firm. Show that you are excited about the opportunity and that you have put in the work to demonstrate that you are a top candidate for a role at KPMG, Deloitte, EY, or PwC.