Asian Paints is India's largest paint company, with a market share of over 50%. The company has been a pioneer in the use of technology, and one of its most notable early investments was in a supercomputer.
In 1970, Asian Paints bought the first-ever supercomputer in India, even before ISRO. The computer, a CDC 6600, cost ₹8 crore (about $1 million at the time). This was a significant investment for a paint company, but it paid off handsomely.
The supercomputer allowed Asian Paints to collect and analyze vast amounts of data about consumer buying habits. This data gave the company a competitive edge in terms of product development, marketing, and distribution.
For example, the supercomputer could predict which colors would be in demand in different parts of the country. This allowed Asian Paints to produce and stock the right colors in the right places.
The supercomputer also helped Asian Paints to optimize its distribution network. By tracking the delivery of paint to retailers, the company was able to identify inefficiencies and make improvements.
Asian Paints today has a huge network of 70,000+ dealers across the country, who sell directly to customers. By reducing the number of players in their distribution network, Asian Paints saves on the margin and make more money in the process.
Today, they refills the stock of each dealer 3-4 times a day. That is, 2.5 to 3 lakhs times every single day! The No.2 paint company Berger does this 40000 times a day. Imagine the difference!
As a result of its early investment in technology, Asian Paints has been able to grow its market share and become the largest paint company in India. The company's success is a testament to the power of data and the importance of innovation.
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