What Is Baidu?
Baiduis the dominant internet search engine company in China. Its features and services are similar to those of Google, but its focus is on China, where it controls most of the search market.
Baidu censors search results and other content in accordance with Chinese regulations. Google is blocked from mainland China by the nation's Great Firewall. Baidu Inc. is registered in the Cayman Islands and is listed on the Nasdaq under ticker symbol BIDU.
Understanding Baidu
Baidu is the 5th largest search engine in the worldand commanded a share of the Chinese search market above 52% in July 2024, according to Statcounter.
In December 2007, Baidu Inc. became the first Chinese company to be included in the NASDAQ-100index. According to YCharts, the company had a market capof about $31.41 billion (USD) as of August 21, 2024.
Baidu has a range of consumer features including maps, news, video, an encyclopedia, anti-virus software, and internet TV. The company generates revenue from advertising with a system that is similar to Google's. Advertisers bid on keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results.
Baidu'scompetitors areMicrosoft Bing, Haosou, Sogou, Shenma, and smaller regional players. (Although banned from the mainland, Google is available in Hong Kong, Macau, and Taiwan.)
History of Baidu, Inc.
Baidu, Inc.wasincorporated in January 2000 by its creators, Robin Li and Eric Xu. It has grown into a Chinese multinationaltechnology company that provides internet-related services,products,andartificial intelligence(AI).
The company is based in Beijing with offices around the world.It is one of the largestAIand internet companies in the world.
Baidu'sApp Business
Baidu also providesapps and services to more than 676 million monthly active users worldwide, as of March 2024. TheBaidu App StoreandShouji Baiduhostdownloadable content and applications, The company's advertisingplatform is calledDU Ad Platform.
Baidu and AI
Apollo Projectis the world's leadingautonomous drivingand AI program, operated by Baidu with global partners. Together the project represents one of the largest partner groups with 210 global partners as of 2020. Participants include big names such as Microsoft,Intel,Nvidia,Bosch, ZTE,and Grab.
