Unveiling the Future of Logistics: Bloq.it's Immersive VR Experience and Innovative Drop Unit at Parcel+Post Expo 2025
Imagine stepping into a virtual world where you can witness the inner workings of a cutting-edge logistics company, design your own smart lockers, and interact with a revolutionary drop-off system. That's exactly what Bloq.it (https://www.bloq.it/) offered at the Parcel+Post Expo 2025, captivating visitors with an immersive VR experience and introducing their game-changing Drop unit.
Donning a VR headset, attendees were transported into Bloq.it's factory environment, where they could virtually explore the production process and even customize their own smart lockers in real-time. According to Bloq.it's head of marketing, Bruno Luís (https://www.linkedin.com/in/brunoluis/), this interactive approach has proven to be a powerful tool for engaging with their brand.
"It's a win-win for us in marketing because it draws people to our booth," Luís explained. "But more importantly, it offers an unparalleled experience with the technology. The beauty of the VR headset lies in its intuitive nature, fostering an emotional connection that you simply can't replicate elsewhere."
This experience aligns with Bloq.it's broader philosophy of openness and innovation. "We embrace a show-and-tell approach with our market," Luís shared. "We've been pioneers in showcasing our factories and building processes. While competitors draw inspiration from our designs, we don't mind because that's how leaders operate. When they're copying us, we're already working on the next version of our lockers."
In addition to the VR experience, Bloq.it unveiled its new Drop unit, designed to streamline first-mile and returns operations. The Drop is a compact, optimized solution for returns and consumer convenience. With a simple phone scan, users can print labels directly from the machine, attach them, and drop off their parcels. Its space-efficient design, fitting into a 1m2 area, makes it ideal for neighborhood locations.
The Drop's user interface mirrors that of Bloq.it's larger lockers, ensuring a seamless experience across the network. "We're building hybrid networks with lockers, Drops, and partner points," Luís envisioned. "This is the future of logistics in Europe. We strive for excellence, never settle, and continuously push the boundaries."
As Bloq.it continues to innovate, their VR experience and Drop unit are setting new standards in the logistics industry, offering a glimpse into a more efficient and engaging future.
