Buying Too Much Stuff is Driven By Uncertainty - zen habits (2024)

“If you are invested in security and certainty, you are on the wrong planet.” ~Pema Chodron

By Leo Babauta

Eva and I and our two younger kids are in the process of moving back to California from Guam, where we’ve been living with family for the last 9 months. As we pack our stuff, get some stuff ready to ship to California, and donate other things to charity … it is a great time to reflect.

Why do people have so much stuff?

Even though we have relatively little compared to most, we’ve still managed to accumulate too much, from getting gifts from other people to buying necessities (and non-necessities) along the way. Stuff just piles up over time – that’s the nature of stuff.

But most of it is not necessary. Most of our stuff, we buy because of one feeling: the feeling of uncertainty. This is the underlying groundlessness, shakiness, insecurity we feel about the future and the present moment. It’s the uncertainty we feel all day long, every day, to varying degrees. It’s what causes us to feel fear, stress, anxiety, worry, even anger. It’s what causes us to procrastinate and put off our healthy and productive habits.

The feeling of uncertainty is the root of our buying too much stuff.

Think about these examples:

  • You are going on a trip, and you’re feeling a bit nervous about it, so you do research and buy a bunch of stuff to take with you to help you feel more secure, prepared, certain.
  • You’re going to attend a conference, and it brings up some anxiety, so you get some gear to help you feel more prepared.
  • You get into a new hobby, and don’t know what you’re doing so feel a lot of uncertainty, and do a ton of research for days, buying everything you can possibly think of to be fully prepared.
  • You are hosting a social gathering and this is giving you some stress, so you buy a bunch of things to make sure the party goes as well as you can hope for.
  • You are feeling a lot of disruption and uncertainty in your life, and find yourself procrastinating on things while doing a lot of online shopping.
  • You are feeling uncertainty about yourself, about your looks. To help with that, you buy a lot of nice clothes and gear to make you feel better about yourself.

I could go on with endless examples, but you get the idea. Uncertainty brings with it an urge to get certainty, control, preparedness, security. And so we buy stuff to try to get that feeling.

The Futility of Shopping to Deal with Uncertainty

We don’t like the feeling of uncertainty and insecurity — we try to get rid of it as soon as we can, get away from it, push it away. We have lots of habitual patterns we’ve built up over the years to deal with this uncertainty and insecurity … and buying things is one of the most common, other than procrastination.

Here’s the thing: it doesn’t actually give us any certainty or security. We buy things and we’re not really more prepared, in control, or secure. We hope we will be, and yet the feelings of uncertainty and insecurity are still there. So we have to buy some more stuff.

We’re looking for the magical answer to give us control and security, but it doesn’t exist. Life is uncertain. Always. It’s the defining feature of life. Read the quote from Pema Chodron at the top – it says it all, we have to accept the uncertainty of life.

And in fact, this is the answer to our drive to buy too much stuff – if we lean into the uncertainty, embrace it, learn to become comfortable with it, we can stop buying so much.

We can learn to live with little, sitting with the uncertainty of it all.

The Practice of Opening to Uncertainty, to Live with Little

Imagine owning very little, living in a spare room, eating simple whole food, not being involved in social media, just working, reading, walking, spending time with loved ones. Meditating, drinking tea.

It’s a life of very little, and is beautiful in its simplicity.

But then uncertainty comes up, as it inevitably does. You have a trip, you have to go to a party, you have a new kind of project to take on, you are starting a new venture. You’re feeling insecurity and uncertainty.

Here’s how to practice with it instead of buying something:

  1. Notice you have the urge to buy something (or procrastinate, get control of everything, etc.).
  2. Notice that underlying the urge is a feeling of uncertainty, that you don’t want.
  3. Instead of rushing to follow your urge to buy something, pause and just sit with the uncertainty for a minute or two.
  4. Turn your attention to the physical feeling of uncertainty in your body. Where is it located? What does it feel like?
  5. Stay with the feeling and get really curious about it.
  6. Relax around the feeling. Be generous with it, giving it compassion, openness, gratitude, love.
  7. Notice that this is just a sensation, just an experience, nothing you need to run from, hate, or push away. You can be with it, even open up to it.

With this practice, you don’t need to fill your life with more stuff. This is my practice right now, as I see the effects of too much stuff that’s come into my family’s life. Sit with the uncertainty, embrace it, and fall in love with the groundlessness of my life.

Buying Too Much Stuff is Driven By Uncertainty - zen habits (2024)

FAQs

Buying Too Much Stuff is Driven By Uncertainty - zen habits? ›

The feeling of uncertainty is the root of our buying too much stuff. Think about these examples: You are going on a trip, and you're feeling a bit nervous about it, so you do research and buy a bunch of stuff to take with you to help you feel more secure, prepared, certain.

Why do I feel the need to keep buying things? ›

It Feels Good

Many human behaviors are rewarded with pleasurable feelings (caused by the chemical dopamine). Buying stuff can release those same pleasure chemicals, and for many of us, our natural addiction to feeling good can hence be easily satisfied by buying something.

Why do I buy too many things? ›

We mistakenly look for confidence in the clothes that we wear or the car that we drive. We seek to recover from loss, loneliness, or heartache by purchasing unnecessary items. We seek fulfillment in material things. And we try to impress other people with the things that we own rather than the people that we are.

Why do I always want to buy more stuff? ›

The most common reason we buy things is simple — boredom. When we don't have anything else to do, when we don't have a purpose, we simply get something new to spice up our day and we believe that this will make us happy. What to do instead: If you really need something more, indulge in experiences.

How to stop buying too much? ›

How to stop shopping: 12 ideas that will save you time and money
  1. Decide what you really want. ...
  2. Remove temptation if you want to stop shopping. ...
  3. Delay your purchases. ...
  4. Make your own shopping ban rules. ...
  5. Don't judge or justify mindless spending. ...
  6. Enjoy a daily simple pleasure. ...
  7. Create space by decluttering. ...
  8. Location.

What causes excessive buying? ›

A reaction to disappointment, stress, anger, or fear by shopping. A feeling that one's spending habits are out of control and are causing friction or conflict in one's family, relationships. Feeling a sense of euphoria as well as anxiety while shopping.

What is the psychology of overbuying? ›

Compulsive shopping is an attempt to fill an emotional void, like loneliness, lack of control, or lack of self-esteem. Often, a negative mood, such as an argument or frustration triggers an urge to shop.

What is it called when you buy too much stuff? ›

People who have compulsive shopping disorder (sometimes called compulsive buying disorder) are often struck with an irresistible and overpowering urge to purchase goods in spite of negative consequences. 1.

Why do I always want more things? ›

A large part of our brain is dedicated to reward processing. When we imagine something as better, it feels rewarding. Rewards are all the things you look forward to in life—vacations, a new home, a good meal, a new relationship. Rewards are things we believe would make our life better if we had them.

Why am I impulsively buying things? ›

Impulsive buying and compulsive shopping often stem from the pleasurable feelings that people get when they make purchases, planned or unplanned. It feels great to purchase something you need or desire, especially if you find a bargain.

What do you call buying too much? ›

Shopping addiction is a behavioral addiction that involves compulsive buying as a way to feel good and avoid negative feelings, such as anxiety and depression. Like other behavioral addictions, shopping addiction can take over as a preoccupation that leads to problems in other areas of your life.

How do I control the urge to buy? ›

Five simple tips help you avoid impulse buying
  1. Time Out! Come across something that you would like to buy? ...
  2. Don't buy for the wrong reasons. ...
  3. Use cash instead of credit card. ...
  4. Don't shop when upset. ...
  5. Spend within budget.

How to break a shopping habit? ›

Here are ten tips to help you kick your shopping habit:
  1. Stick to a Budget. One of the first steps towards kicking your shopping addiction is setting a budget and sticking to it. ...
  2. Avoid Impulse Buys. ...
  3. Find Alternatives. ...
  4. Get Support. ...
  5. Track Your Spending. ...
  6. Find Distractions. ...
  7. Take Up a New Hobby. ...
  8. Avoid Temptation.

Why do I feel like I need to buy everything? ›

We want more because of our fear of missing out (FOMO)

In my experience, FOMO created a false sense of urgency to acquire new possessions – like name brand clothing. I wasn't buying things out of need. Instead, I bought things because I was scared of being left behind.

Why do I feel the need to keep things? ›

Here are the TOP 7 main reasons (but there are many):

Feeling – nothing gives us more comfort than that item. Practicality – it isn't broken, so I'm not changing it! Just In Case – you might need it one day and don't want to buy another one. Storage – you have lots of space so why not keep it?

Why do I like buying stuff so much? ›

Dopamine is the craving part of the brain – it makes us want something and gives us a chemical spike when we get it. So thinking about going shopping activates it – the brain anticipates the future pleasure that will come from shopping and voila! dopamine levels in our brain are spiked.

Why do I keep buying things and returning them? ›

Keeping purchases—not only what is wanted but also what is needed—can elicit a disproportionate amount of guilt. Returning an item may temporarily assuage the guilt, but mostly from distracting the individual from both the guilt and the emotion beneath it.

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