Data shows not all VC firms use the 2-and-20 rule | TechCrunch (2024)

VCs often use the shorthand phrase “two and twenty” to refer to the 2% of annual management fees a venture fund might take and the 20% carried interest (or “performance fee”) it would charge. In a nutshell: If a venture fund turns a $100 million profit from its investments, the fund gets to keep $20 million of that, and the remaining $80 million is paid out to the limited partners.

The “2 and 20” fee structure was originally associated with hedge funds, but VC firms and other investment funds use it as well. The structure breaks down into two types of fees: a management fee and a performance fee.

The management fee is a yearly charge calculated based on the total assets under management (AUM). Typically, the management fee is 2% of AUM, but new data from Carta shows that the 2% figure isn’t as universal as you might have been led to believe.

First, it’s useful to understand what the management fee is for. Basically, it compensates the fund managers, regardless of the fund’s performance. So a VC firm that charges a 2% fee for managing a $100 million fund will receive $2 million per year to cover rent, staff costs, marketing, travel and, well, everything else.

The other part of the compensation is the carried interest — the portion of the profits that the VC firm takes once investments start paying off. Most commonly, this is set at 20% of the fund’s profits, with the idea being it works as an incentive to encourage the VC firm to maximize returns. Yes, just getting paid the management fee can be lucrative, but the get-rich-slow scheme for venture capitalists is the carry, as their compensation increases when the fund performs better. There are also variations to these fee structures — for instance, performance fees might only apply once a certain hurdle rate or minimum return is achieved.

So while 2 and 20 is a pretty common shorthand, I was intrigued to learn from Carta’s head of insights, Peter Walker, that the numbers are actually not as set-in-steel as we think.

Two percent appears to be the most common fee rate, especially for funds with less than $100 million in AUM. Above that, though, the rate climbs to a median of around 2.5%. More than 50% of small funds that manage $10 million or less enjoy a 2% management fee, but nearly three-fourths of the funds that manage $500 million or more are able to claim 2.5% management fees, per Carta data.

Data shows not all VC firms use the 2-and-20 rule | TechCrunch (1)

Obviously, larger funds also have more administration to do, but given that they start from a higher base to begin with, it means they collect at least $12 million per year.

It’s worth noting that the data is for the initial period of each fund, which is usually the first two years of a fund’s investment period. Some funds are structured so that the management fees drop gradually after the initial investment period.

Data shows not all VC firms use the 2-and-20 rule | TechCrunch (2024)

FAQs

What is the 2 and 20 rule in venture capital? ›

At its most basic, the two and twenty is basically the standard fee structure for venture capital firms to charge their investors. The 2% is the annual fee that the fund charges investors to manage the fund. And the 20% is the percentage of the upside that the fund managers take.

Are 2 and 20 still common? ›

Despite the continued downward pressure on hedge fund fees since the end of the 2008 global financial crisis, more than half of the global hedge fund industry assets is still managed by funds charging no less than 20% performance fees.

What is the 2 and 20 hurdle rate? ›

A two-and-20 arrangement is a common fee structure for hedge funds, private equity, and venture capital firms. The fund charges investors 2% of assets under management plus 20% of profits over a hurdle rate annually. Typically, the hurdle rate is 7% to 10%.

What is the 220 model of venture capital? ›

The 2/20 model is a compensation structure that governs how venture capital funds operate. It consists of two key components: The 2: This refers to the management fee, typically set at 2% of the total capital committed by limited partners (LPs).

What does 2 and 20 mean in billions? ›

Hedge funds use a fee structure called 2 and 20 to determine their compensation for managing an investor's funds. The two refers to a 2% annual management fee that is paid out of an investor's assets under management (AUM). The 20 refers to the 20% performance fee that fund managers take.

What are the 4 C's of venture capital? ›

Let's not invite that risk, and instead undertake conviction, compliance, confidence and consequences as an industry. It can not only help us preserve the best parts of the current industry, but also lead to better investments and a healthier innovation sector.

What do 2 and 20 have in common? ›

There are 2 common factors of 2 and 20, that are 1 and 2. Therefore, the greatest common factor of 2 and 20 is 2.

What is the 20 2 rule? ›

After 20 minutes, look faraway and count slowly to 20. After 2 hours working on a digital device, take a 20-minute break. The American Academy of Ophthalmology explains that looking at digital devices does not necessarily damage your eyesight. But it may cause strain and unpleasant symptoms.

How are VC management fees calculated? ›

A management fee usually ranges from 2% to 2.5% of committed capital and is usually charged every year the fund is in operation. Like fund administration fees, fund management fees are a fund expense that is allocated to LPs on a pro rata basis.

What is the 2 and 20 calculation? ›

"Two" means 2% of assets under management (AUM), and refers to the annual management fee charged by the hedge fund for managing assets. "Twenty" refers to the standard performance or incentive fee of 20% of profits made by the fund above a certain predefined benchmark.

What is the hurdle rate of a VC fund? ›

The hurdle rate is essentially a benchmark return that the fund must achieve before the fund managers (GPs) can start receiving their share of carried interest, which is a percentage of the fund's profits.

Why is WACC used as a hurdle rate? ›

WACC is commonly used as a hurdle rate against which companies and investors can gauge the desirability of a given project or acquisition. WACC is also used as the discount rate for future cash flows in discounted cash flow analysis.

What is the 100 10 1 rule for venture capital? ›

Given the high failure rate among new companies, VC investors often refer to 100/10/1 rule of thumb , which involves reviewing 100 startup pitches, conducting due diligence on just ten of the 100 reviewed and selecting only one of the ten as an investment.

What is the 40 rule in venture capital? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a sustainable rate, whereas companies below 40% may face cash flow or liquidity issues.

What are the 4 P's of venture capital? ›

But with more than 18,000 private equity funds, it can be tough to know where to start. A few tangible principles can help guide the way, including people, performance, philosophy, and process.

What is the 50 30 20 rule capital One? ›

Create a budget that works for you

I personally love using the 50/30/20 method, a popular technique where you break your budget into three categories –– 50% goes to needs (think: food, water, shelter), 30% goes to wants (fun things like travel, dining out, and hobbies), and 20% goes to savings and debt.

How does private equity 2 and 20 work? ›

The 2 represents the 2% annual management fee on capital deployed that is used to pay salaries, cover overheads and generally "keep the lights on." The 20 represents the 20% carry over of a certain return threshold that the private equity firm gets to keep.

What is the rule of 40 in VC? ›

What is the Rule of 40? The Rule of 40 states that, at scale, the combined value of revenue growth rate and profit margin should exceed 40% for healthy SaaS companies.

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