Ethical Fashion: Why I Care (2024)

When I was ten, I wanted to be a fashion designer. I was constantly sketching dresses, devouring fashion books, and cutting up magazines. I had passion. But the fashion world was not made for hearts (or bodies) like mine, so after several years, that dream faded away to be replaced by newer, bigger dreams. Now I dress about as well as the average college student – which is to say, not so well. I generally wear jeans, dresses, and cardigans (sometimes all at once – ouch), and for a long time, clothing didn’t take up a lot of my thought.

Ethical Fashion: Why I Care (1)

But a few years ago, I began to take an interest in ethical fashion. I had always been vaguely aware of the systems and processes that allowed me to wear the clothes I did, but it was more comfortable not to think about them. It was easy not to think about the underpaid hands that sewed my $12 shirt, or the pollutant dyes that went into my jeans.

But not thinking about them didn’t make those problems go away. It perpetuated them.

I had this uncomfortable realization when I was about sixteen. Being sixteen, I allowed it to settle for a little while before I did anything. I didn’t have a ton of clothes, after all. I was conscious about where I bought some of my clothing. And when I didn’t want something anymore, it wasn’t like I just threw it out – I donated it to a charity shop or homeless shelter. That wasn’t so bad, right? So I said to myself.

And then, a while later, I heard this quote:

“Every time you spend money, you’re casting a vote for the kind of world you want.”

I realized that my behavior – buying cheap clothing, only wearing some of it, and then either donating it or throwing out the rest – was not in line with the ways I liked to think I lived. It was not helping the world, and was actually, actively making it worse.

Please know that I am not saying this to shame or guilt-trip you – not even a little bit. I am saying this because, for the longest time, I didn’t know. I didn’t realize where my money was going, and what sort of system it was supporting. And I didn’t realize that I had the opportunity to help make it any better.

But I did, and so do you.

The first step is knowing and understanding why this is a problem. Now, take a deep breath, because things are about to get really bad before they get better. But they will get better, I promise.

We have a clothing problem

The American clothing market is a $225 billion dollar industry. Americans purchase nearly 20 billion clothing items per year, while British citizens have an estimated total of 46.7 billion dollars’ worth of unworn clothing in their closets. The clothing company Zara alone processes 1 million pieces of clothing a day.

Why is this a problem?

First of all, it matters on an environmental scale. The Chinese textile industry puts out about 3 billion tons of soot per year. The Environmental Protection Agency reports that the average American throws away 10 pounds of clothes annually, only 15% of which is recycled later. Of the many clothes that Americans so kindly donate to various organizations, only some of it is given on to others; because of its sheer volume, much of it is resold, or deemed unsellable and dumped in a landfill.

Our clothing problem makes an economic difference as well. Only 2% of American-owned clothes are now made in the United States, down from 95% in 1960. As you can imagine, this has led to a decrease in American jobs, with over 750,000 jobs in the textile industry lost between 1990 and 2011 alone – 80% of the apparel manufacturing jobs in the US.

What matters most to me, however, is the working and living conditions of the people who manufacture the clothing I wear. Many factories have low pay and poor working conditions for their laborers, and if I don’t know how and where my clothing is manufactured, I can’t ensure that I am not supporting that system of oppression. You can learn more about the conditions of some of the people who make clothing here.

Ethical Fashion: What You Can Do

This is a huge global and societal problem, and for a long time it felt totally insurmountable to me. But luckily, there are many companies who strive to make clothing that is ethical in a variety of ways: environmentally, in terms of manufacturing, and in terms of societal impact. There are companies like Tentree, who plant ten trees for every clothing item sold. There are brands like Synergy, who make all their clothing our of Certified Organic Cotton, use low-impact dyes in their clothes, and are currently employing 150 Nepali women with a living wage and safe working standards. By supporting companies who value ethical production, we can vote with our money and support the causes we care about.

My Ethical Fashion Goals

I am certainly far from perfect in this regard. Many of my clothes are not ethically sourced, or are from chain stores whose policies I haven’t fully examined. Unfortunately, often the companies we would like to support are expensive, because paying their employees a living wage and using environmentally-friendly materials is more costly than the alternative. However, I’ve realized over time that I need far fewer clothing items than I used to believe. As such, the money that would go to more clothes can now go to better clothes.

I would love it if, eventually, all my clothing were ethically-sourced and made. However, getting rid of my “fast fashion” clothes and replacing my entire wardrobe is neither conscious nor financially realistic, so until then, my goals are:

  • To try to maintain a wardrobe of 30 items or less.
  • To only purchase new items to replace items that are torn, broken, or no longer fit.
  • That any new items I purchase should be thoroughly researched and ethically made.

Ethical Fashion Resources

We are lucky to live in an age where we have access to the Internet, which can be a great resource for educating ourselves. There are many websites online that are dedicated to helping you make ethical consumer choices. Here are a few of my favorites.

  • Eco Fashion World’s Eco Fashion Guide has lists of ethical companies in many different areas of shopping.
  • Know the Chain, a website which I found through Oh Simple Thoughts’ wonderful post on ethical fashion. They work to compile a directory of different companies’ responses to the California Transparency in Supply Chains Act, which obliges large companies to disclose the degree to which they maintain standards preventing trafficking, slavery, and child labor in their supply chains.
  • Free2Work, also found via OST, which scores different companies on their transparency and ethical policies.
  • The documentary The True Cost, available on Netflix, explores the problems of fast fashion, and brands that are breaking the mold.

Those are my thoughts on ethical fashion and why it’s important to me. I’m planning to make this a series in which I feature some of my favorite companies in different areas – plus sized ethical fashion, budget ethical fashion, active ethical fashion, etc. In the meantime, I hope you’ll take a look at the resources above and let me know what you think of this series in the comments!

What do you think of ethical fashion?

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Ethical Fashion: Why I Care (2024)

FAQs

Why is ethical fashion important? ›

Ethical fashion has emerged to encourage people to think about what's important to them when they consume clothes. This journey involves thinking about ethics, making informed choices, and creating a better fashion industry.

Why should I care about sustainable fashion? ›

Sustainable fashion focuses on quality rather than quantity. The clothing is made of higher quality materials that are built to last, unlike fast fashion brands. Eco-friendly fabrics also tend to be softer and more durable. As a result, you discard a lot less than you would with fast fashion items.

Why should I care about fashion? ›

Clothes influence how we look at someone. They help create an idea of what we think about their personality. Wearing what makes you comfortable is a statement, and people will respect your individuality. This is an essential detail of why fashion is important.

Do consumers care about ethical fashion? ›

Additionally, 60% say companies should be transparent about their practices, while almost half said they are willing to pay more for clothes that are sourced ethically. Numbers show that consumers care — and ethical shopping is on the rise.

What is ethical responsibility in fashion? ›

In the broadest terms, ethical fashion focuses on the industry's social and environmental impact, including what materials are used, how they are sourced, and worker conditions in the supply chain.

How can we make fashion more ethical? ›

Here are 20 ways that fashion brands can make their operations more sustainable:
  1. 1 Use sustainable materials. ...
  2. 2 Reduce water usage. ...
  3. 3 Use natural dyes. ...
  4. 4 Reduce waste. ...
  5. 5 Support ethical labor practices. ...
  6. 6 Invest in renewable energy. ...
  7. 7 Educate your customers. ...
  8. 8 Collaborate with like-minded brands.

Why do I care about sustainability? ›

By adopting sustainable practices, we can help protect the planet and its natural systems, reduce pollution and waste, and ensure that all people can live healthy, productive lives.

What are the benefits of ethical shopping? ›

Sustainable and ethical purchasing can enable a business to meet key targets such as reducing carbon footprint, better waste management and minimising environmental impact. Many customers today seek out brands that are visibly and proactively doing this.

How does ethical fashion affect the economy? ›

One of the key economic benefits of sustainable fashion is the potential for cost savings. Sustainable practices, such as using organic and recycled materials, reducing waste and energy consumption, and improving supply chain efficiency, can result in lower production costs.

What are the reasons for caring for clothing? ›

Caring for clothing items properly will extend their life. This has important earth-friendly consequences. By cutting consumption of new clothing, we reduce our contribution to fashion's carbon footprint and worldwide waste in landfills.

How important is fashion to me? ›

Not only is it a fun way to experiment with different styles, shapes, and colors, but it also allows us to express our unique identities without having to say a word. The clothing we wear has the ability to influence how we feel about ourselves and can create a positive domino effect in other areas of our lives.

What is the true purpose of fashion? ›

They help us to be seen in the light that we wish to be, and exude our personalities and social status. In many societies, dress sense embodies personal wealth and taste. Many people use fashion to express themselves.

Do people really care about sustainable fashion? ›

In fact, in a worldwide survey, over one quarter of consumers said that they had made a significant change towards buying more sustainable products. When it came to clothing in particular, three-fifths of consumers said that sustainability was at least slightly important when buying apparel, fashion, and footwear.

What is ethically made fashion? ›

Ethical fashion is garment design, production, and distribution that focuses on reducing harm to people and the planet. In the most ideal sense, it benefits those working along the supply chain and creates a better future for everyone—not just for those at the top.

Why is it important to be sustainable? ›

Sustainability is important for preserving our planet and natural resources like water and air. Building a sustainable future and cultivating sustainable ways of living will reduce pollution and protect habitats of plants and animals.

Why is ethical design important? ›

It's crucial to design with ethical considerations in mind. It can lead to misunderstandings of political scenarios and support social, gender, and racial inequality. It can help reinforce positive behaviors or prevent negative consequences.

Why is it important for a brand to be ethical? ›

An ethical brand doesn't just help you appeal to potential customers. It also enables you to connect with potential employees. Ethical brands are likely to be more attractive to job-seekers — particularly millennials and Gen-Z employees, who often look for employers that align with their beliefs and values.

What is the purpose of the ethical fashion guide? ›

Ethical fashion ensures that everyone in the supply chain, from the farmers growing the cotton to the workers sewing the garments, is treated fairly and works in safe conditions.

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