- Colors are a very significant and important part of every business brand. Choosing the right and most appropriate colors for your business could be a little bit challenging with so many color choices out there. That's why it is so important to have a proper understanding of the meaning and purpose behind every single color. Psychology already studied this topic and gave us loud and clear instructions about what each color represents and what kind of emotion or feeling it evokes in us - humans.
- Different colors send out different messages and transmit specific frequencies that can have a negative or positive impact on the success and reputation of a business brand. To ensure that the colors chosen for the business represent the brand in its most authentic and positive way, we should use the art of Feng Shui, which has the best understanding and knowledge about the energies related to each and every color.
- Colors that are used for business branding and marketing will be forever associated with a brand, so they are supposed to reflect the story, values, principles and purpose of the products or services to the public. Intentionally or unintentionally, colors will create the influence by impacting potential clients.
- Feng Shui is highly aware of the energies all around us and that is why its power and ability to transform any living or business space has such a great value for humanity. Feng Shui is used for the purpose of creating the best possible vibe in any place by arranging furniture, décor items and colors in accordance with Feng Shui laws and principles. Therefore, Feng Shui uses colors to change the mood, behavior and actions of those living or working in the space for their highest good. For those same reasons, colors remain such an influential part of any type of business brand.
- To be 100% sure that your business brand is sending out the right and correct message while representing it in the most authentic and most positive way, check out our Feng Shui Color Guide for the branding right below and choose the most suitable colors for your own business.
FENG SHUI COLOR GREEN symbolizes health, nourishment and growth. Green is ideal for businesses and brands that represent fresh, organic and eco-friendly products. Many grocery stores for healthy and organic food use the color green for their logo, marketing and branding. Green color is ideal for any type of organization or service that takes care of the environment. Color green is also highly recommended for businesses that are in eco tourism, as well as flower and plant shops.
fresh + organic + earthy + calming + environmental + positive + lucky + wealthy + healthy + mature
FENG SHUI COLOR BLUE is the color that represents dependability, loyalty and calmness. Blue color is great for businesses, such as: financial institutions, social networks, corporate industries and soothing/beauty spas. Blue is also the color that emits peace and wisdom and for those reasons is very suitable for meditation and yoga resorts/retreats or any other type of businesses whose focus is on balancing mind, body and soul.
calming + tranquil + peaceful + loyal + trustworthy + harmonious + reliable + serene + healing + wise + clean
FENG SHUI COLOR PURPLE would be best described as luxurious, royal and spiritual. Darker shades of purple are great for luxury brands, while lighter shades are more feminine and more suitable for the beauty industry. Color purple is best for those businesses that represent fashion brands, jewelry or spirituality. Purple is the color that is mostly associated with wealth, riches and abundance, so the product or service that is represented by this color should also be expensive and of a very high value.
majestic + vibrant + wealthy + royal + luxurious + spiritual + mystical + successful + abundant + ambitious
FENG SHUI COLOR YELLOW is bright and energetic color that tends to increase the appetite. It also represents warmth, positivity and cheerful attitude. Color yellow gives an impression of happiness and excitement. Yellow is most suitable for businesses and brands that are in the food industry, such as: bakery, grocery shops, food deliveries, restaurants and cafes. This color also promotes youthful and joyful spirit, therefore is also a great choice for businesses which involve fun and entertainment or those that sell baby goods and kids toys.
bright + positive + warm + cheerful + energetic + joyful + light-hearted + sunny + creative + friendly + charismatic
FENG SHUI COLOR GOLD is the most valuable of all colors because it represents glamor, luxury, wealth and success. Color gold is the symbol of a great and abundant life. Gold emits the energies of prestige and prosperity. Businesses and brands that are selling luxury products or provide luxury services should use the color gold in their branding. For centuries the gold color has been used as a symbol of high living standards and very expensive lifestyle, therefore is ideal for the brands that represent that.
tradition + of a great value + wisdom + wealth + prosperity + luxury + prestige + success + glow + glamor
FENG SHUI COLOR ORANGE evokes energy and vibrancy, while also maintaining a friendly appeal. Non-obtrusive and inviting, fun and playful, orange color is great to use to express high and energetic energy. Those businesses that sell fun and playfulness, should use the color orange in their branding. Also, shops that sell sweets, cakes and cookies would ideally match with the color orange. Orange color is a symbol of happiness, positivity and good mood.
warm + playful + cheerful + friendly + energetic + happy + positive + confident + sweet
FENG SHUI COLOR RED is dynamic + powerful, well-known for stimulating appetite and drawing attention. Red is the most passionate of all colors and also very lively and energetic, so it should be used with caution. Too much red can cause drama and fiery tempers. Many large, global and successful business brands around the world have the color red as a part of their logo and branding, such as Coca-Cola. Red color is known as ambitious and strong and that's why it is the best fit for those companies that plan to expand largely and become a dominant and global force in any type of business industry.
passionate + dominant + dynamic + powerful + strong + dramatic + actionable + lively + successful + energetic
FENG SHUI COLOR PINK is mostly perceived as feminine, soft and delicate. Color pink is ideal for businesses that are focused on women's beauty and fashion. As very soft, gentle and compassionate, pink is also very suitable for baby goods and brands that represent femininity. Color pink could also be auspicious in the healthcare industry or for those businesses whose services are mainly focused on promoting self-love and self-care.
feminine + soft + gentle + lovely + compassionate + healthy + beautiful + gentle + delicate + optimistic
FENG SHUI COLOR GRAY is perceived as calming, sleek and neutral. Gray is often seen in modern technology companies, conservative corporate settings and sleek design. But, the color gray is also seen as minimal, intelligent, graceful and modern, therefore it can be found in all the other business industries too. Being so neutral, the color gray can fit in any business or a brand and be suitable for any type of product and service and that is why it is so present in basically every industry. If you are unsure about choosing the right color for your business brand, by going for gray, you can't make the mistake.
techy + sleek + modern + futuristic + neutral + calm + conservative + minimal + intelligent + graceful
FENG SHUI COLOR BROWN is the most reliable, earthy and stable of all the colors which makes it perfect for businesses that sell home goods and décor. Practical, natural and predictable, the color brown is often found within brands that sell organic products, plants and flowers. Brown color is also great and suitable for brands that are based on sustainability which we can find in many industries nowadays, such as: fashion, tourism, agriculture, beauty, food...
natural + organic + earthy + conservative + reliable + friendly + comforting + practical + secure + stable
FENG SHUI COLOR BLACK is the ultimate powerhouse of the color palette by being so powerful, timeless and elegant. Black is known as the color of authority. Color black evokes sophisticated and bold appeal, which makes her often used in fashion industry, editorial and luxury brands. Black is also a very dominant and formal color associated with glamor, so the luxury brands and large, global known corporations have her as a significant part of their branding, marketing and design. Black color is seen mostly within dominant, highly known and very successful businesses. Black simply stands out.
bold + powerful + sophisticated + dramatic + formal + elegant + glamorous + mysterious + authoritative
