FAQs
The ThredUp report found sustainability was among the top five motivators for Gen Z when it comes to how they spend on apparel. As secondhand shoppers feel like they're saving something from ending up in a landfill, buying used clothing is no longer viewed as inferior to buying new.
Why does Gen Z love vintage? ›
Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.
What are the top three reasons that Gen Z buys secondhand items? ›
Demand for secondhand clothing is highest among Gen Z and Millennial consumers.
- Affordability.
- Sustainability.
- Uniqueness.
Many of us shop because we love a bargain. There's less sticker shock and it's easier on our budget. It's where we can find vintage items. Instead of something manufactured to look vintage.
Why do millennials like vintage? ›
There is another reason contributing to the young shoppers' infatuation with old clothing: people want to express their individuality through their outfits, but also in a sustainable way. Now, there is a new desire to transition to clothing pieces that are not harmful to the environment.
What do Gen Z spend most on? ›
Where does Gen Z spend their money?
- A 2022 survey found that Gen Z spends an average of $1,885 on their pets every year. ...
- Another 2022 survey determined that Gen Z spends around $157.07 on entertainment each month. ...
- Social media drives 49% of Gen Z consumers to buy more clothing.
Youth nostalgia fosters a sense of belonging. Ho says that nostalgia reinforces relationships through shared experiences, which builds trust. In a time of social and political turmoil, it makes sense that younger generations (specifically Gen Z) would turn to nostalgia.
What do Gen Z love the most? ›
Gen Zers are more likely to cite streaming video, streaming music, and playing video games as daily activities compared with the general adult population, per a May 2023 Morning Consult survey. They're also less interested in traditional TV and listening to the radio.
What is Gen Z most passionate about? ›
Top causes include Black Lives Matter/Race Relations (63% of 13-17-year-olds, and 55% of 18-25-year-olds), Environment and Climate Change (44% of 13-17-year-olds, and 45% of 18-25-year-olds), Animal Rights (45% of 13-17-year-olds, and 42% of 18-25-year-olds), Bullying/Cyberbullying (49% of 13-17-year-olds, and 39% of ...
What type of people like thrifting? ›
The thrifting trend is being led by Gen Z, although people of all ages participate. Not only has thrifting become the “cool thing” to do, it has become a way to demonstrate a commitment to sustainability, and to reject the throwaway mentality of fast fashion and the questionable labor practices associated with it.
It's fun, cheap and green as you are recycling. Many thrift shops benefit a charity or are small local businesses. They used to be where less affluent people had to shop, but a lot of people who shop at them now can afford to buy new, but they like vintage finds and supporting local or charity businesses.
What products do Gen Z buy the most? ›
According to the 2023 Consumer Culture Report by 5WPR, Gen Z will “splurge” in three areas: electronics, health and wellness, and clothing and fashion.
Why does Gen Z like to thrift? ›
For Gen Z, thrifting is more than just an affordable practice; it's a form of self-expression. With a wide range of one-of-a-kind items in thrift stores, they're able to find unique pieces that reflect their personal style. Some Gen Zers view thrifting and reselling as a challenge to find the diamond in the rough.
Do rich people buy thrift? ›
Wealthier people have begun to frequent thrift stores, shopping for the same items as low-income people who were the original customers of the secondhand shops. In addition to wearing the clothes themselves, many thrifters in recent years have also started reselling the clothing on websites like Depop at a higher rate.
Who started the thrifting trend? ›
The first known charitable resale store, the thrifting trend pioneer, opened its doors in 1899 in Amsterdam. It aimed to alleviate poverty by selling donated clothing and household items at affordable prices. Fast-forward a few decades, and thrift stores began popping up in various corners of the world.
Why is thrifting trendy now? ›
Thrifting Becomes Cool
People began to seek out unique, one-of-a-kind pieces to stand out from the crowd. Enter the era of vintage and second-hand clothing. Thrift stores became the go-to destination for fashion-forward individuals looking to express their style in a more affordable and sustainable way.
What is the shopping trend for Gen Z? ›
Gen Z shopping trends in the US
- They're buying a whole new wardrobe (literally)
- They're embracing pet ownership.
- They're making their loyalty count.
- They're willing to wait 'til the price is right.
- They're not (that) afraid of AI.
- They're buying into the big game.
- They're seeking sources of global news.
It's not just about fashion, it's about narrating the Gen Z experience through attire, using fashion as a potent medium for self-expression. Thus, with every graphic tee, every chunky sneaker, and every oversized sweatshirt, Gen Z communicates their narrative, etching their individuality on the canvas of streetwear.
How many Gen Z buy second hand clothes? ›
The report found that more than half of all shoppers had bought something secondhand in the past year – although that rose to 65% of generation Z and millennials – those aged between 12 and 43. Almost two in five – 38% of consumers – said they shop secondhand to afford higher end brands.
