While the ideal fill rate is 100%, achieving this is unlikely as every publisher will pick the ads from its ad inventory that best suit their target audience, and not every ad a publisher receives is relevant. Additionally, technical errors, long load time and ad incompatibility tend to negatively impact rates, and should be considered.
Note that the average rate for ad fill is 20-30% for most ad networks, but app companies should aim for a rate above 85%. Let’s review how you can increase the ad fill rate.
Account for ad fraud
Ad fraud is estimated to cost the industry US$100 billion, and if you’re not monitoring fraud, your marketing budget may very well also be negatively impacted. Don’t pay for fake clicks and installs. Consider using a fraud tracker to alert you to any fraudulent activity before you pay out for an ad. Adjust’s Fraud Prevention is the only solution that proactively fights mobile ad fraud with real-time rejection.
Provide multiple ad formats
To ensure your ads remain competitive, offer ad networks multiple ad sizes to fit the different devices of users. If your ad isn’t properly formatted for various devices, the chances of your ad being served are reduced.
In addition to making sure the right ad sizes are provided, compatibility is an essential factor to consider for your ads.
First, ensure your ad can be displayed on the operating systems you wish to pursue, e.g., iOS and Android.
Second, consider the channel the ad will be viewed on—Facebook, Google, TikTok, Instagram, etc, and take into account each’s compatibility limitations.
From demographics to location to ad copy and creatives, continue A/B testing your ads to optimize them for best results. Not only will these improved campaigns better engage audiences, but they will have an increased chance of being shown to audiences and therefore, increase your ad fill rate. Consider also, contextual advertising, which has had a recent comeback, as this method matches the ad to the user’s environment.
Many marketers make the mistake of zooming in on a campaign and forgetting that other steps in the user journey can impact a campaign. It’s vital marketers understand the different factors that led to the return on investment (ROI) of a campaign. For example, if you’re using connected TV (CTV) ads, are these ads impacting campaigns on other channels (as they typically do)?
With Adjust’s mobile measurement and analytics suite, app marketers gain visibility on the plethora of factors impacting a campaign, in addition to accurate analytics and real-time fraud prevention. Using Adjust, marketers can optimize their campaigns to better target audiences, boost their ad fill rates, and acquire more users.
To calculate the ad fill rate, simply divide the total ad impressions, or ads served, by the total number of ad requests from an ad network and multiply by 100.
Fill Rate = (Orders Shipped / Total Orders Placed) x 100
For example, let's say you shipped 225 orders for the previous month, but you determined that 260 orders were actually placed. Using the fill rate formula, you'd have a fill rate of almost 87% for the month.
You can calculate your ads fill rate by dividing the total number of ad impressions by the total number of ad requests and getting its percentage. Impressions are counted each time the ad appears on your site, and hence revenue is allocated to you.
Your ad fill rate represents how many of your ad units were served out of all the ads requests sent to an ad server. It's calculated by taking your total ad impressions and dividing them by the total number of ad requests.
Rate of change problems can generally be approached using the formula R = D/T, or rate of change equals the distance traveled divided by the time it takes to do so.
An ad rate is the maximum percentage of an item's total sale amount (including item price, shipping, taxes, and other applicable fees) that you're willing to spend when a buyer clicks on one of your Standard ads and then purchases any of your Promoted Listings Standard items within 30 days of the click.
Solution: One effective strategy to improve fill rates and reduce the impact of fluctuating demand is to diversify demand sources. This can be achieved by partnering with many ad networks, exploring fill rate programmatic advertising options, and actively seeking out new advertisers.
Although it's always best to have a high fill rate — the ideal being as close to 100% as possible — reaching that figure can be challenging. Realistically, the percentage should fall somewhere between 85% and 95%. The fill rate KPI allows you to assess your company's ability to meet customer needs and expectations.
In summary, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or 5:1 ratio of revenue to ad cost, would be acceptable. From there, use the formulas provided above to determine the target cost-per-click for your advertising campaigns.
Calculating the fill rate is pretty simple. You just need to divide the number of orders that were shipped by the total number of orders placed and multiply by 100. That means: Fill Rate = (Total Orders Shipped / Total Orders Placed) x 100.
Using the fill rate formula is easy. First, take the number of orders completely fulfilled and divide it by the total number of orders received.Second, multiply that number by 100. The resulting number is your fill rate percentage.
How Do We Find Percentage? The percentage can be found by dividing the value by the total value and then multiplying the result by 100. The formula used to calculate the percentage is: (value/total value)×100%.
Example: At the beginning of QTR 1, a hotel has 42 job openings. By the end of QTR 1, they've filled 33 of these positions. To find their fill rate, they would divide 33 by 42 to get 0.78, and then multiply that by 100 to get the percentage: 78%.
Water flow rate can be calculated with the help of a simple formula which is: Q = V/t, where: Q = Flow rate (typically measured in liters per minute or gallons per minute). V = Volume of fluid (in liters or gallons). T = Time (in seconds).
Take the distance, 1,000 miles, and divide it by your vehicle's MPG, 33 miles. The result, which is 30, is the number of gallons of gas you'll need to complete the road trip. You can then multiply 30 by the current gas price — $3.397.
Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
