How NOT to say "No Comment" (2024)

There was an essential media relations lesson to be learned from a recent Wall Street Journal story about the subprime mess: the right and wrong ways to say "no comment."

Once upon a time, saying "no comment" when you wanted to decline an interview was a benign statement. Now, the phrase has become loaded with meaning, mostly suggesting that you are hiding something rather than coming clean.

Yet it's every interviewee's right to decline to be interviewed â€" after all, interviews are voluntary. So what's the right way to do it?

In a nutshell, here's my advice:

  • Don't use the phrase itself.
  • Develop and practice a few different stock phrases that stand in for "no comment" such as: "I'm sorry, but that information is confidential/proprietary." or I'm sorry, but I'm not able to answer that question at this time." or "I'd like to help you but unfortunately I can't."
  • Once you've answered, stand your ground.
What all of the above phrases have in common is that they are plausible and credible. In the following example, their substitute for "no comment" failed to live up to those standards, and you'll see what can happen.

In the Journal story, they looked at the intertwined relationships of players in the mortgage business, tracing the story from the misfortunes of a single homeowner up to giant multinational financial institutions that invested in mortgage-backed securities, including securities whose returns were dependent on the homeowner continuing to pay his mortgage.

One of the investors was James C. Kelsoe Jr., a senior portfolio manager at the asset-management unit of Morgan Keegan & Co., a Memphis, Tenn., investment firm and unit of Regions Financial Corp. When the mortgage market was riding high, so was Kelsoe's fund. But after the crash, his returns suffered. As part of the story, the Journal sought comment from Kelsoe. Here's what they got:

A Morgan Keegan spokeswoman said Mr. Kelsoe wasn't available to comment because he was focused on managing his funds.
Really? Every moment of the day? 24/7? Of course not. This was just a way to duck the interview, to say "no comment" without saying "no comment."

When you use an implausible dodge like the one above, the journalist will usually find a way to embarrass you. And the Journal did, a few grafs later:

In a letter to a Memphis newspaper, Charles Reaves, an attorney who had invested in one of Mr. Kelsoe's funds, wrote that Mr. Kelsoe was "hiding under his desk" and "should have the fortitude to face the public and explain--what he intends to do."
Bottom line: don't hide, and don't use implausible dodges. But if you don't want to talk, just say so and hold your ground. That's your right.

Jon Greer

Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.

How NOT to say "No Comment" (2024)

FAQs

How NOT to say "No Comment"? ›

First, always express a desire to cooperate, and follow with a reason why you can't respond directly to the question. You might open by saying: “I wish I could comment on that (or “help you,” or “share that information with you,” or something similar and relevant), (use reporter's name).”

How to avoid saying no comment? ›

First, always express a desire to cooperate, and follow with a reason why you can't respond directly to the question. You might open by saying: “I wish I could comment on that (or “help you,” or “share that information with you,” or something similar and relevant), (use reporter's name).”

What to say when you have no comment? ›

Alternatives to “No Comment”
  • “The matter is under investigation and that information is not available at this time.”
  • “We will provide updates as more information becomes available.”
  • “Let me put you in contact with someone who is better able to answer that question.”

When someone says "no comment"? ›

'No comment' means that a person has been asked a question or has been asked to give an opinion, but chose not to answer. The reasons for making this comment vary. A judge or member of the government may not wish to answer a question or give an opinion so as to have the appearance of objectivity.

Is it rude to say "no comment"? ›

“Saying 'no comment' creates a bad perception in the media, and this perception is often equated with reality by the public,” Leisa said. “My strong advice is: don't say it. It's often seen as an admission of guilt, a sign of dishonesty, and portrays a complete lack of empathy,” Leisa said.

Why is saying "no comment" bad? ›

Understanding the Weight of 'No Comment'

These seemingly innocuous words can inadvertently signal to journalists that there's more to the story than what meets the eye. This lack of engagement might inadvertently fuel speculation or lead to persistent inquiries, creating unnecessary attention or suspicion.

Is no comment a compliment? ›

No comment is a phrase used as a response to journalistic inquiries which the respondent does not wish to answer. Public figures, such as celebrities and politicians, may decline to comment on issues they are questioned or have nothing to say about the issue at the time.

How to respectfully decline to comment? ›

Don't use the phrase itself. Develop and practice a few different stock phrases that stand in for "no comment" such as: "I'm sorry, but that information is confidential/proprietary." or I'm sorry, but I'm not able to answer that question at this time." or "I'd like to help you but unfortunately I can't."

Is no comment good or bad? ›

Since anything you say can be used against you in court, by giving a 'No Comment' interview, you are exercising your legal right and avoiding the risk of inadvertently incriminating yourself.

How to respond to no response? ›

What to say when no one responds? A polite follow-up message, expressing your continued interest and reiterating the importance of their feedback, can be a good approach when there's no response.

When should I say no comment? ›

If answering questions to the main allegation may involve the making of admissions to the lesser offence, the suspect may elect to say nothing at all. Occasionally, suspects who are not guilty of the offence will choose to say nothing so that they don't implicate someone else in the alleged offence.

Does no comment usually mean yes? ›

No, it isn't. It's pretending that "no comment" means something it doesn't. Just because you want it to mean "yes" doesn't mean it means that. It means "we are not going to comment on this, because we have a sane legal department and we're not going to give you any information one way or another".

What are the benefits of saying no comment? ›

Benefits of Saying No Comment
  • Avoid Self-Incrimination: The primary benefit is avoiding self-incrimination. ...
  • Legal Strategy: Legal advisors often recommend a no comment interview to maintain a defensive position. ...
  • Control Over Information: By saying no comment, you control the flow of information.

What can I say instead of "no comment"? ›

Consider these three "no comment" alternatives:
  • Identify what you can say and what you can't. ...
  • Say you don't know and that you'll get more information. ...
  • Say that you have nothing to say about a situation.
Sep 12, 2023

How do you say no comment in a nice way? ›

You could say something like 'I don't have the information to hand to answer that question right now, but I will get back you later' or 'I'm not the right person to answer that question, but I will get someone who can answer the question to contact you shortly'.

How do I politely decline a reporter? ›

All that said, if the journalist is not someone you'd like to work with in the future (for example, if they aren't values aligned, or they misrepresented your work in the past and you don't want to work with them again), then all you need to do is politely thank them for reaching out and let them know you're not ...

How do you avoid saying no? ›

Use 'I do something for you, you do something for me. ' This way you may be able to offload a task or project to make room for the new one without overburdening yourself. It's a fair exchange, not a No. Say Yes to the person and no to the task.

How do you say no without insulting? ›

50 ways to nicely say "no"
  1. "Unfortunately, I have too much to do today. ...
  2. "I'm flattered by your offer, but no thank you."
  3. "That sounds fun, but I have a lot going on at home."
  4. "I'm not comfortable doing that task. ...
  5. "Now isn't a good time for me. ...
  6. " Sorry, I have already committed to something else.
Jul 31, 2023

How do you say no without sounding rude? ›

Say No and Apologize
  1. Sorry, but I'm swamped (busy) right now!
  2. Sorry, but it just won't work for me.
  3. Sorry, but I have something else.
  4. Sorry, but I can't make it.
  5. My apologies, but I can't right now.
  6. My apologies, but it's not possible.
  7. I don't think it will work. I'm sorry.
  8. I can't. My apologies.

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