Inflation is slowing. Here's why prices still aren’t going down (2024)

Jenn Lueke, 27, is a recipe developer based in Boston who creates content online showing people how to eat well on a budget.

"I think it's no secret that prices are going up in pretty much every area right now," Lueke told CNBC.

About two thirds, 65%, of U.S. adults surveyed by CNBC/SurveyMonkey this spring said inflation is the main driver of their financial stress. The same share said they are living paycheck to paycheck. Nearly half feel like they're in a worse financial situation than five years ago.

In January last year, Lueke started a series on social media where she took one grocery list between $50 and $75 and turned it into five different recipes for their families. She was inspired to show people they can still eat well while cutting down on grocery costs.

"It's really hard. I'm not here to, like, share toxic positivity about how to shop on a budget," Lueke said. "I'm just trying to empower people to feel like they can get a little bit of control, at least in this one area of their food costs."

Disinflation, deflation and the 'money illusion'

"I think Americans are a little perplexed when they see news reports of inflation coming down, and yet they don't notice any of their prices coming down," said Lindsay Owens, executive director of the nonprofit think tank Groundwork Collaborative.

There's an important difference between inflation increasing more slowly — a phenomenon called disinflation — and inflation reversing itself, which would lead to prices coming down. Economists call the latter deflation, which is typically associated with a shrinking economy and potential recessions.

Historical data shows that prices rise a lot easier than they fall. When they do fall, it is typically a result of people spending less, which isn't currently the case. Retail sales were up 2.1% year over year in the first quarter of this year and consumer spending jumped in February and March.

"This cycle is a concept called money illusion," said Sabrina Romanoff, a clinical psychologist.

"People with money illusion ... don't take into account the level of inflation in an economy," she said. "So they wrongly believe that a dollar today is worth the same amount that it was the year prior."

Experts have raised concern about possible "pockets of trouble" as total credit card balances in the U.S. spiked to a record high of $1.08 trillion in the third quarter of 2023. Nearly half, 49%, of Americans with credit cards say they are carrying a balance from month to month, according to a November 2023 survey by Bankrate.

Wage-increase data may also seem inconsistent with consumer experience. Wages have been rising since January 2022, but the pace of the increase has been slowing down and, on average, it is just keeping up with rising prices.An analysis from Bankrate estimates the gap between inflation and wages won't fully close until the fourth quarter of 2024.

"For many Americans, wage growth is very overdue," Owens said. "They have gone years, if not decades in some cases, with stagnant wages or small raises."

Watch the video above to learn more about why prices likely won't come back down.

Inflation is slowing. Here's why prices still aren’t going down (2024)

FAQs

Why do prices not go down when inflation goes down? ›

There's an important difference between inflation increasing more slowly — a phenomenon called disinflation — and inflation reversing itself, which would lead to prices coming down. Economists call the latter deflation, which is typically associated with a shrinking economy and potential recessions.

Why aren't prices coming down? ›

That's because prices, on average, are a one-way ticket, generally rising over time, and falling only when something has gone wrong with the economy. Officials at the Federal Reserve who set the nation's monetary policy are determined to keep it that way.

Is inflation finally slowing down? ›

Many economists say the Fed's interest rate hikes starting in spring 2022 has succeeded in slowing inflation. By making it costlier to borrow, the central bank has curbed demand for goods and services, making it harder for businesses to keep raising prices.

How many years will it take for inflation to go down? ›

"Expect the annual inflation rate to show a significant move towards the Fed's target of 2% to 2.5% in the early spring of 2025," said Kiplinger, assuming "monthly improvements materialize this summer."

Will the price of food ever go back down? ›

And very unlikely. If you study the price of food it tends to increase at about 2% per year since about 2000. In 2022 food prices jumped 11.4% over the prices in 2021. The USDA is predicting that the overall food prices for 2023 are 3.6% higher than 2022.

Will things ever get cheaper? ›

But the reality is that even as the inflation rate slows, it's unlikely the cost of many individual items will decline. They just won't rise as fast. As much as it might not feel like it over the last few years, ever-rising prices can actually be a good thing in the broader economic picture.

Will US housing ever be affordable again? ›

It could take until 2026 to see a 'normal' real estate market. To get affordability back to a comfortable range will take a combination of higher wages, lower interest rates and stable prices, economists say, and that combination may take until 2026 or later to coalesce.

Why is life so expensive right now? ›

During the pandemic, prices for goods and services skyrocketed as businesses grappled with COVID-19 and the economic turmoil that came with it. By mid-2022, the overall inflation rate reached 9% — the highest in a generation. While inflation is slowing down and nearing normal levels, prices remain high.

Why is inflation still so high? ›

But as consumers emerged from lockdowns with massive pent-up demand at the same time as global supply shortages, energy was driving about a third (32 percent) of inflation, while food prices were driving 15 percent of inflation. The changing drivers of inflation have evolved as much as the U.S. economy.

Is there any end to inflation? ›

About 1 in 5 economists (or 20 percent) see inflation sinking to 2 percent by the end of 2024, while another 20 percent see elevated inflation lingering until the end of 2026 or later.

Who will lose from inflation? ›

This is inflation's primary and most pervasive effect. An overall rise in prices over time reduces the purchasing power of consumers because a fixed amount of money will afford progressively less consumption. Consumers lose purchasing power regardless of whether the inflation rate is 2% or 4%.

Has America escaped inflation? ›

WASHINGTON — The inflation-adjusted median income of U.S. households rebounded last year to roughly its 2019 level, overcoming the biggest price spike in four decades to restore most Americans' purchasing power. The proportion of Americans living in poverty also fell slightly last year, to 11.1%, from 11.5% in 2022.

Will there be deflation in 2024? ›

'A huge shift in demand'

Prices for “core” goods — commodities excluding those related to food and energy — have deflated by about 2% since August 2023, on average, according to CPI data. They fell 0.2% during the month, from July to August 2024.

What are the five causes of inflation? ›

What causes inflation?
  • Demand-pull. The most common cause for a rise in prices is when more buyers want a product or service than the seller has available. ...
  • Cost-push. Sometimes prices rise because costs go up on the supply side of the equation. ...
  • Increased money supply. ...
  • Devaluation. ...
  • Rising wages. ...
  • Monetary and fiscal policies.
Jul 19, 2024

Is deflation a bad thing? ›

Typically, deflation is a sign of a weakening economy. Economists fear deflation because falling prices lead to lower consumer spending, which is a major component of economic growth. Companies respond to falling prices by slowing down their production, which leads to layoffs and salary reductions.

What happens to the prices if there is no inflation? ›

Inflation occurs when prices increase over time. This means that if you save $100 today, you'll only have $104 tomorrow. That's because the value of each dollar has decreased due to the rising cost of living. If there was no inflation at all, it would mean that prices would stay the same for an extended period of time.

Does inflation make the market go down? ›

Rising costs and uncertain revenue growth can take a toll on corporate profit margins, and stock prices can fall in response. On a broader scale, high inflation creates unknowns about future interest rates. That uncertainty often contributes to market volatility.

Is deflation a good thing? ›

Typically, deflation is a sign of a weakening economy. Economists fear deflation because falling prices lead to lower consumer spending, which is a major component of economic growth. Companies respond to falling prices by slowing down their production, which leads to layoffs and salary reductions.

Why does inflation cause money to lose value? ›

Long-lasting episodes of high inflation are often the result of lax monetary policy. If the money supply grows too big relative to the size of an economy, the unit value of the currency diminishes; in other words, its purchasing power falls and prices rise.

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