Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

Both global institutions and individuals alike are taking a sustainable approach to pursuing their investment goals. The thought used to be that you could only accomplish one goal (sustainability or profit) at a time.

Today, statistics reveal that you can achieve diversification through the purchase of ETFs that specialize in Socially Responsible Investing (SRI). Through SRI you can help create a more sustainable future and develop a portfolio that will perform well in any market.

Sustainable Investing: How to Diversify and Perform Well in Any Market (1)

A common debate with SRI investing revolves around the idea that incorporating socially responsible factors into the investment process will hurt overall performance.

However, some studies suggest that companies with ESG practices displayed a lower cost of capital, lower volatility, and fewer instances of bribery, corruption, and fraud.

On the other hand, studies show that companies that perform poorly on ESG have a higher associated cost (in the long run). These costs are linked with an increase of capital, higher volatility due to controversies, and other damaging incidences.

Companies that do not create contingency plans or mitigate risks face massive PR backlash from spills, labor strikes, fraud, accounting, and other governance irregularities.

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Diversification:

Diversification is arisk managementtechnique that mixes a wide variety ofinvestmentswithin a portfolio.

The rationale behind this technique is that a portfolio that contains uncorrelated investments will have a higher return. This is because stocks that are uncorrelated move in different directions during different times of the economic boom/bust cycle.

In laymen’s terms, “not having all of your eggs in one basket”.

By purchasing stocks that are different from each other (whether by company size, industry, sector, country, etc), you are spreading out your risk.

Sustainable Investing: How to Diversify and Perform Well in Any Market (2)

Making a Positive Impact by Investing in Socially Responsible Funds:

One way to diversify is to invest in socially responsible companies through ETFs. In the money management world, Socially Responsible Investing (SRI) is also known as ESG (environmental, social, and governance) funds.

You can make an impact today by investing in sustainable companies that help solve the world’s biggest challenges. It is about putting your dollars to work by buying products from and investing in companies that put the people and the planet first.

In a prior article, called “New Year’s Resolutions to Create a Sustainable 2019“, I write about how UN scientists have recently released a warning. In their statement, the UN gives the world less than 15 years to reduce the carbon output to nearly 0 or else face serious climate change consequences.

What’s really scary to think about is that three-quarters of the world’s mega-cities are by the ocean. Just imagine the level of geopolitical instability that would occur should billions of people need to relocate due to rising sea levels.

According to the UN,2.4 billion people(40% of the world’s population) live within 60 miles of the coast. To give you a comparison, the recent instability in Syria has displaced13 millionpeople.

Ask yourself, what would happen should 1 billion people need to find new homes. I am not an alarmist, I just want you to know the facts.

So what can you do? Become minimalist, which will inherently help you save more money. This, in turn, will allow you to invest more. The zero-waste lifestyle has many health and budget benefits.

Support sustainable businesses by buying products from and investing in companies that put the people and the planet first.

Sector investing: Using the Business Cycle

I am sure you know that the economy goes through economic cycles. These ups and downs in the economy are called boom and bust cycles or bull/bear markets.

So if you know that these cycles exist, then it makes sense to study which sectors of the market do well in each phase of the cycle.

The photo below, provided by mrshearingeconomics, is a great depiction of how our economy expands and contracts to grow over time.

Sustainable Investing: How to Diversify and Perform Well in Any Market (3)

Early-cycle Phase:

Sectors that typically benefit the most are ones that thrive due to a reduction in interest rates.

Interest rates are set by the Federal Reserve, which meets 8 times per year. A reduction in interest rates spurs the economy because it incentivizes companies to borrow/take out loans.

The industries that benefit first are:

  • Financials
  • Capital goods
  • Transportation
  • Raw materials (aluminum/copper)
  • Consumer discretionary

Mid-cycle Phase:

The mid-cycle phase is characterized by a positive but more moderate growth rate than the early-growth phase. Typically, the mid-cycle phase is the longest phase of the business cycle.

The industries that benefit the most from this phase are:

  • Information technology (Nasdaq)
  • Real estate
  • Industrial
  • Raw materials
  • Transportation
  • Manufacturing

Late-cycle phase:

In this stage of the business cycle, the economy has “overheated” and will soon slip into a recession. There is a tightening of credit availability and corporate profit margins begin to deteriorate. Unfortunately, consumers and businesses become overleveraged and begin to miss loan payments. Moreover, company inventory levels become too high, and not enough of their products are selling to continue the growth curve trajectory.

The industries that benefit the most from this phase are:

  • Energy
  • Health care
  • Consumer staples
  • Utilities

The Recession Phase:

Often, this phase is marked by a contraction in economic activity. Corporate profits decline and credit is scarce. At this time, the Federal Reserve eases the monetary policy by lowering interest rates to stimulate the economy. Companies offer sales and coupled with a decrease in manufacturing,inventories gradually fall. Consequently, these actions set the stage up for the next recovery.

The industries that benefit the most from this phase are:

  • Consumer staples
  • Utilities
  • Telecommunication services
  • Health care

Here is a quick video by You Will Love Economics, that explains how the business cycle works.

The Take Away:

Diversification is critical to lowering your portfolio’s risk. Simultaneously, by diversifying you can own enough of the market to maximize your gain. Moreover, it gives you the best opportunity to do well no matter what stage the business cycle is in.

After building an emergency fund, investing for your retirement through a Roth IRA or 401k is the most important financial step you can make to ensuring that you can retire comfortably.

Want to learn how you can grow your retirement account by investing in commodities and skip paying the 28% capital gains tax legally? Read my prior article called, “Tax-Free Money: The Secret of Buying Gold Inside of a Roth IRA”

Like what you see? Stay a while!

Be the catalyst that helps create a bright and sustainable future. If you have learned anything new, please remember to share so that I can continue to provide you with more free content!

Feedback is always welcome, so feel free to comment below! What’s your favorite sustainable brand?

Sustainable Investing: How to Diversify and Perform Well in Any Market (4)

Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

FAQs

How can you diversify your portfolio list three strategies you might consider to achieve higher diversification? ›

It also suggests that investors will face lower risk by investing in different vehicles.
  1. 5 Ways To Help Diversify Your Portfolio. Diversification is not a new concept. ...
  2. Spread the Wealth. ...
  3. Consider Index or Bond Funds. ...
  4. Keep Building Your Portfolio. ...
  5. Know When To Get Out. ...
  6. Keep a Watchful Eye on Commissions.

What is diversification how can it help you be more successful at investing? ›

Diversification is a common investing technique used to reduce your chances of experiencing large losses. By spreading your investments across different assets, you're less likely to have your portfolio wiped out due to one negative event impacting that single holding.

How do you diversify your market? ›

Mergers & Acquisitions: A company might diversify by acquiring or merging with another company that operates in a different product, service, market, or industry. Joint ventures: A company might diversify by forming a joint venture with another company to jointly develop and market new products or services.

How do I diversify my investment? ›

5 Effective Strategies for Investment Diversification
  1. Think beyond stocks and bonds for investment diversification. ...
  2. Use index funds to diversify portfolio. ...
  3. Diversify portfolio by also using your cash. ...
  4. Simplify diversification of a portfolio using target-date funds. ...
  5. Diversify investment by thinking global.
Sep 21, 2023

What is an example of a successful diversification strategy? ›

The goal is to spread out risk, increase revenue streams, and provide stability for the company. Examples of business diversification in the UK include: Tesco - Originally a grocery retailer, Tesco has diversified into areas such as clothing, electronics, financial services, and telecoms.

What are the three strategy options for pursuing diversification? ›

In Chapter 8, we learned three diversification strategy options for the multibusiness corporation: (1) Diversify into related businesses, (2) diversify into unrelated businesses, and (3) diversify into both related and unrelated businesses.

Why is it still a good idea to diversify your investments? ›

Portfolio diversification involves investing in many different securities and types of assets so that your overall return doesn't depend too much on any single investment. Financial experts often recommend a diversified portfolio because it reduces risk without sacrificing much in the way of returns.

Why is diversification an important part of investing? ›

By diversifying your portfolio and spreading your investments across different asset classes, you can reduce the risk of losing money on a single security or market sector. You will also increase the likelihood that at least some of your investments will do well even when others don't.

What is the most important reason to diversify a portfolio? ›

Diversification can help mitigate the risk and volatility in your portfolio, potentially reducing the number and severity of stomach-churning ups and downs. Remember, diversification does not ensure a profit or guarantee against loss.

How is diversification strategy important? ›

Benefits of diversification

Reduces risk due to your investments being spread across multiple areas; if one market fails, success in others will reduce the impact of failure. Helps you gain access to larger market potential, due to lower competition in foreign markets. Increases your business's overall market share.

Is it a good strategy to diversify? ›

In general, diversifying with similar products or services and selling them to a familiar customer base is less risky than some other business growth strategies, such as creating a product for a completely new market. Diversification can be a great way to maintain business stability.

How to implement a diversification strategy? ›

What are the key success factors for implementing a diversification strategy in your industry?
  1. Know your goals.
  2. Research your market.
  3. Develop your value proposition. Be the first to add your personal experience.
  4. Manage your risks.
  5. Leverage your synergies.
Mar 7, 2023

What is the main function of diversified investments? ›

Investment diversification can help investors achieve the proper balance between growth and risk. A diversified portfolio can help safeguard against market volatility by incorporating different asset classes.

How do I diversify myself? ›

To achieve this, consider these key steps to help you succeed in intelligent self-diversification for forging your career path.
  1. Align with Industry future trends. ...
  2. Anticipate your investment area. ...
  3. Listen to yourself. ...
  4. Be focused and intentional. ...
  5. Motivate yourself. ...
  6. Roll up your sleeves and produce.
Aug 15, 2023

What is a common way of saying you need to diversify your investments? ›

Answer and Explanation: A common way of saying you need to diversify your investments is E. Don't put all of your eggs in one basket.

What is the 3 way investment strategy? ›

A three-fund portfolio is an investment strategy that involves holding mutual funds or ETFs that invest in U.S. stocks, international stocks and bonds.

What is the strategy of portfolio diversification? ›

Diversification is the practice of spreading your investments around so that your exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time.

What are the three steps of diversification? ›

Steps to Diversification

In traditional portfolio theory, there are three levels or steps to diversifying: capital allocation, asset allocation, and security selection.

What are the three types of diversification and when should they be used? ›

Diversification Strategies
  • Concentric diversification. Concentric diversification involves adding similar products or services to the existing business. ...
  • Horizontal diversification. Horizontal diversification involves providing new and unrelated products or services to existing consumers. ...
  • Conglomerate diversification.

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