Published in · 4 min read · Jul 25, 2019
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I wrote The 10X Rule 8 years ago and since that time it’s become a movement.
It’s my most popular book, and this is because it deeply resonates with so many people.
The 10X Rule states that you need to set your goals 10X higher and then you must take 10X more action than you think you need in order to achieve those goals.
If you haven’t yet read it, you can get a copy HERE or listen to the audio HERE.
My first video on the 10X Rule was posted nearly a decade ago but it’s as relevant today as it ever was — check it out below:
Successful people know that regardless of how many excuses they make, it will not change the outcome. Even justified excuses will not make a project or person successful. When things go wrong the successful person sees it as an opportunity.
Unsuccessful people spend a lot of energy and time on making excuses, blaming the economy, the customer, prices, competition. Even if this is all true, it just will not improve the outcome and the successful know this.
10X Takeaway: Never make an excuse for any outcome no matter how justified you are.
Successful people are extremely disciplined, showing up day after day, willing to do the uncomfortable things to the point they no longer even see such tasks as difficult. This is the result of discipline, practicing the same rituals over and over.
The unsuccessful appear lazy, tend to seek comfort and are likely to put off tough tasks. They allow interruptions, distractions and other clutter into their lives that take them away from setting and meeting goals.
10X Takeaway: Show up every day and do the things you don’t want to do so you can have the things you want.
Competing with others limits your ability to think creatively because you’re constantly watching what someone else is doing. Instead, overshadow and dominate your industry completely. Don’t try to compete in a space, but become it.
The message you want to send to the marketplace through your persistent action is,“No one can keep up with me. I’m not going away. I am not a competitor. I am the space.”
10X Takeaway: Look to dominate, not compete.
Don’t quit because quitters fail. The only reason why your idea or business didn’t work is because you didn’t stick with it long enough for the market, your clients, and your competition to finally submit to your efforts. Repeated attacks over extended periods of time will always be successful.
Once you take 10X actions and start getting traction, you must continue to add wood to your fire until you either start a brushfire or a bonfire — or burn the place down.
10X Takeaway: Don’t rest, and don’t stop — ever.
There are four degrees of action:
1. Do nothing. In this degree of action, you make excuses.
2. Retreat. In this degree of action, you’re moving in the opposite direction of success.
3. Take normal levels of action. You do enough to get by (the majority do this).
4. Take massive action. You take huge amounts of action toward the target.
You’re one the rare people on planet earth if you take massive actions. Numbers one through three are comfortable and average.
A mediocre person will tell you that you are wasting your time, this won’t work in your industry, it is a turnoff to your clientele, no one will want to work with you, and so on. Ignore average people!
10X Takeaway: To have massive success you must take massive actions.
Be great,
Grant
P.S. If you want to really take the next step with the 10X Rule, check out the upcoming 10X Growth Conference in Las Vegas — seats are available HERE.
Grant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett.
