The Female Economy (2024)

Reprint: R0909D

As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job of serving them, a new study by the Boston Consulting Group reveals.

BCG surveyed more than 12,000 women from a variety of geographies, income levels, and walks of life about their education, finances, homes, jobs, activities, interests, relationships, hopes, and fears, as well as their shopping behaviors and spending patterns. In this article, Silverstein and Sayre, two of the firm’s partners, review highlights of the findings and explain the biggest opportunities. While any business would be wise to target female consumers, they say, the greatest potential lies in six industries: food, fitness, beauty, apparel, health care, and financial services.

Address women’s concerns effectively, and your company could see the kind of rapid growth that fitness chain Curves enjoyed. Most health clubs are expensive and designed for men, with lots of complicated body-building equipment. Curves, however, understood that time-pressed women needed quick, affordable workouts, and came up with the concept of simple, 30-minute exercise routines geared to women and offered in no-frills spaces. Companies that likewise successfully tailor their offerings to women will be positioned to win when the economy begins to recover.

The Female Economy (2024)

FAQs

What is the feminine economy? ›

A feminist economy is a response to the current economic, environmental and social crises from a gender justice perspective. It is a political strategy to transform society and the relationship between people, and people and nature.

How big is the female economy? ›

Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. Their $13 trillion in total yearly earnings could reach $18 trillion in the same period.

What is the meaning of women's economics? ›

Feminist economics is the critical study of economics and economies, with a focus on gender-aware and inclusive economic inquiry and policy analysis. Feminist economic researchers include academics, activists, policy theorists, and practitioners.

What is the fem economy? ›

Femeconomy certified over 2000 companies who had at least 30% women on the Board of Directors, or were 50% female owned. Femeconomy encouraged female consumers, budget owners and business owners to purchase from these companies, using economic levers to help advance gender equality.

What do females spend the most money on? ›

Women drive the bulk of purchases and account for up to 80% of consumer spending. 78.2% of women are the primary grocery shoppers for their families. Women tend to spend more on personal care products, healthcare, housing, and transportation, while men spend more on new vehicles, tobacco, and alcohol.

What is feminist economic theory? ›

It focuses on exploring the relationship between gender and economics, and aims to uncover the influence of gender bias on economic concepts and practices.

What is the most female dominated industry? ›

Top 10 Female-Dominated Professions in the United States
  • Legal, Medical, Executive Secretaries and Administrative Assistants. ...
  • Dental Hygienists. ...
  • Speech-Language Pathologists. ...
  • Childcare Workers. ...
  • Dental Assistants. ...
  • Hairdressers, Hairstylists, and Cosmetologists. ...
  • Billing and Posting Clerks. ...
  • Phlebotomists. Female workforce: 90.3%
6 days ago

Which gender spends more money on clothes? ›

Single women spend more on apparel and services than single men
CategoryWomen's annual spendMen's annual spend
Women's expenditures higher
Apparel and services, women 16 and older$671$32
Apparel and services, women and girls$686$41
Personal care products and services$596$255
3 more rows
Apr 10, 2023

Why are there so few female economists? ›

Women don't like math: Economics is relatively math-heavy and for many years that's been the excuse for the lack of female representation. But, while that might have been defensible twenty years ago, the relative success of the STEM fields suggest that this is no longer true.

Which gender is the biggest consumer? ›

Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn't paying for something herself, she is often the influence or veto vote behind someone else's purchase. Women have a multiplier effect. They are multiple markets in one.

What is the feminist view on economy? ›

Feminist economics promotes economic equality between women and men. The activities, behaviour and decisions of men and women have a major impact on our economy. But mainstream economics has a tendency to be based on men's lives and recognises only work that is done for money.

What is gender economy? ›

Gender economics builds on economic theories and empirical methods to understand. the mechanisms behind gender inequalities.

What is feminisation of the economy? ›

The Feminisation U describes the tendency of female labour force participation (FLFP) to first decline and then rise in the process of economic development. While the Feminisation U is often presented as a 'stylised fact' of development, empirical support for it is mixed.

What is sheconomy? ›

The “Sheconomy” signifies women's escalating economic influence. Greater workforce participation by women, educational advancements, and societal changes have contributed to this shift. Financial professionals can adapt with tailored strategies to better serve their evolving female clientele.

What is the feminist political economy? ›

Feminist political economy enables us to understand who, what and how in the relationship between social, political and economic structures of power, resources and access to them.

What is feminization in economics? ›

Feminization of poverty refers to a trend of increasing inequality in living standards between men and women due to the widening gender gap in poverty.

What is the feminine energy concept? ›

Feminine energy is often described as an invisible energetic force that is related to traits, such as compassion and empathy, that have been stereotypically associated with women. The term feminine energy has been used since at least the 1990s.

What is feminine ideology? ›

Traditional feminine ideology, which is a specific form of gender ideology, concerns people's internalization of the dominant cultural beliefs regarding expected roles for girls and women (Pleck, 1995).

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