Click here to read the Spanish version. The new Santiago Bernabéu promises to be one of the most ambitious projects of the coming year. Now we have to add a new attraction. According to Expansión, Real Madrid’s renovated stadium will also have its own Mahou factory, where all the beer sold inside the stadium will be produced on a small scale, as well as serving a food section.
This pioneering agreement will make the Bernabéu one of the few stadiums to offer such a service. Although not many more details are known, the general manager of Mahou San Miguel, Alberto Rodríguez-Toquero, told Expansión that this is a “dream come true” and that this microbrewery will be located in a “very visible” area of the stadium, which, according to Expansión, will be near the Palco de Honor of the stadium, in the Padre Damián area.
A few weeks ago, Florentino Pérez himself stated that the new Bernabéu was going to be “the largest leisure and entertainment center in Europe”. A fruitful business that aims to generate around 400 million euros in revenues each year.
According to Expansión, Real Madrid's renovated stadium will also have its own Mahou factory, where all the beer sold inside the stadium will be produced on a small scale, as well as serving a food section. This pioneering agreement will make the Bernabéu
Bernabéu
It has been the home stadium of Real Madrid since its completion in 1947. Named after footballer and legendary Real Madrid president Santiago Bernabéu (1895–1978), the stadium is one of the world's most famous football venues.
https://en.wikipedia.org › wiki › Santiago_Bernabéu_Stadium
A 100% Spanish-owned family company, the sector leader in the country with a production share of 32%. It has ten brewery centers, eight in Spain and two in USA, four water springs with packaging plants, and a professional team of more than 3,876.
All kinds of drinks, including spirits, are served. Minors will not be permitted to access the stadium without a ticket (which will never have a discount or special price) and without being accompanied by an adult.
Due to these modifications, the stadium's capacity will also be altered. Currently accommodating 81,000 spectators, according to the latest updates shared by Pérez regarding the project, there will be an expansion of more than three thousand seats, bringing the capacity closer to 85,000.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. In 2023, the company was ranked 72nd in the Forbes Global 2000.
In 2000, Mahou bought 70% of San Miguel from the Danone Group, adding to the 30% stake it already held, thereby creating a wholly Spanish-owned brewery group. After the purchase of San Miguel, Fábricas de Cerveza y Malta, S.A. by Mahou, S.A. at the end of 2000, the company was renamed Grupo Mahou-San Miguel.
The hardcore Real Madrid fans (or "Ultras") sit in the middle 2 blocks of the Southern end of the stadium, and strangely they are fenced-off and separated by stewards and police from the rest of the Real Madrid fans.
According to the Law on Drug Addiction and Other Addictive Behaviours, people in Madrid are forbidden from selling or consuming alcohol on the street, except in outdoor cafés and bars and at tables placed by the doors of bars. It is also permitted during official fiestas, regulated by municipal ordinances.
Real Madrid continued to allow smoking at the Santiago Bernabéu Stadium but they announced in 2019 that once they had completed renovations of the stadium, smoking would be banned.
“For the 2023/24 financial year, Real Madrid reported an operating income of €1.073 billion, marking a 27 per cent increase from the previous year. “This is a groundbreaking achievement for any football club, even though the Santiago Bernabéu Stadium is not yet fully operational.
The club is owned by its members, who are known as socios. The socios elect a president to run the club, and the current president is Florentino Pérez. The club is also owned in part by a holding company called Real Madrid Club de Fútbol S.A.D., which is listed on the Spanish Stock Exchange.
The cost of renovating the Santiago Bernabeu now stands at €1.76billion ($1.91bn, £1.51bn), Real Madrid's interim accounts for the 2023-24 season have shown. The stadium is expected to be paid off by 2053, representing an average annual cost of €66million ($71.5m, £56.6m).
For the financing of the works, the Real Madrid Board of Directors approved a loan of 575 million euros on April 12, 2019, for 30 years with a fixed interest rate of 2.5%, including a 3-year grace period, resulting in an annual payment of 29.5 million euros starting from July 30, 2023.
The installation of the new roof on the Santiago Bernabéu will result in a unique atmosphere for club members and all spectators in general. The sound, the verticality and the height of the stadium will make attending a match a unique experience within world football for club members and supporters alike.
In fact there's not much to remind you of the old property—owners Andrew Purchase, Michael Freedman, Tommy Berry, Jack Dahan, Michael Wallace and David Warner (yep, that one) have done an amazing job on the transformation. St Andrews Beach Brewery makes and packs all of its beer on-site in a 25HL brewhouse.
Beer Cartel's founders, Geoff Huens and Richard Kelsey. Following on from successful acquisitions of San Drinks and Liquor Loot, Just Wines has added Beer Cartel and Brewquets to its growing ecommerce liquor portfolio for an undisclosed sum.
In 2010, Alan Newman sold Magic Hat and all of its assets to North American Breweries, a subsidiary of KPS Capital Partners, a private equity firm with a business model described by Newman as "stripping out expense and flipping." The new owners did exactly that: in December 2012, North American Breweries was purchased ...
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