Top AVOD platforms - number of ads 2022 | Statista (2024)

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Top AVOD platforms - number of ads 2022 | Statista? ›

Number of ads on leading AVOD platforms in the U.S. 2022

AVOD Viewers Are On the Rise

eMarketer reports that the number of AVOD viewers in the US will rise to 140.1 million this year, an 8.6% YOY jump. Viewers are also spending more time with AVOD services. Nielsen's annual State of Play video report found that AVOD now accounts for 25% total streaming time.

The difference between AVOD and SVOD is simple: AVOD streams include advertisem*nts, while SVOD streams are ad-free in exchange for paid subscription fees. Video services can offer customers one or the other, or a combination of both.

AVOD (advertising-based video on demand) is a monetization strategy used by video-on-demand platforms. It offers users free access to on-demand content, in exchange for watching ads. This generates ad revenue, which offsets production and hosting costs.

As of September 2020, the total number of Netflix subscribers amounted to about 201 million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with 117 million users.

AVOD Market size was valued at USD 40.8 billion in 2023 and is estimated to register a CAGR of over 8% between 2024 and 2032. The rising trend of Ad-supported Video on Demand (AVOD) reflects a fundamental shift in the way consumers engage with digital content.

One of the most frequently mentioned disadvantages for viewers on AVOD platforms is the presence of intrusive advertising. Unlike subscription-based services where content is uninterrupted, AVOD uses advertising to generate revenue, which can disrupt the viewing experience.

advertising-based video on demand (AVOD). *This reflects Netflix's ad-supported tier at launch as of the first week of November. Licensing and distribution agreements will likely change in the near future, which will alter the available library on the service.

While some AVODs are free, many (like Peaco*ck and Hulu) still involve a monthly subscription fee. Even if these fees are lower than pure SVOD, they can still add up. You may want to draw the line somewhere rather than sign up for a half-dozen AVODs.

Tubi is a free, ad-supported video-on-demand service with 50,000 movies and TV shows, a library of Tubi Originals, and 200+ FAST Channels across sports, news, and entertainment.

What is the difference between AVOD and fast? ›

The key streaming models have distinct attributes: FAST provides free linear viewing supported by ads. AVOD offers on-demand libraries, either ad-supported or via hybrid plans. SVOD gives subscribers premium ad-free content.

What is AVOD? Advertising-based Video on Demand (AVOD) is a model where video content is made available for viewing on the internet and supported by advertisem*nts. Advertisem*nts are integrated into the viewing experience, appearing before, during, and after the video content.

OTT content or Over the Top Content can be accessed via internet and there is no need for a satellite connection. The most common types of OTT platforms are SVOD, TVOD and AVOD. AVOD platforms basically make money by plugging in advertisem*nts over videos.

Netflix continues to reign supreme in the world of streaming services, maintaining its position as the platform with the most subscribers. As of December 31, 2023, the service boasted an impressive 260.28 million subscribers globally.

Thus, increasing adoption has been attributable to customized genre choices, package flexibility, wider device availability, internet penetration, and lower costs. Netflix and Amazon are the most commonly subscribed OTT platforms in the country.