With The HOTH’s Free Website Traffic Checker Tool powered by SEMrush, you can estimate traffic statics about your domain including keyword count, organic traffic, organic cost, and more! Enter up to 25 URL’s in the box, each on a separate line, and compare stats between each.
How To Use This Tool
This tool is a great way to get quick data on how your website is performing as compared to others. Not only will it estimate your site’s traffic, but it’ll provide you with rankings, keyword counts, and how much you’re spending on Adwords.
From an SEO perspective, you should always be tracking your traffic to know whether your efforts are paying off. The same goes for being aware of how many keywords you’re ranking for.
In this section, we’re going to cover how to use The HOTH’s FREE Website Traffic Checker.
Once the tool loads up, enter your URL in the space.
The next step is to click on “View SEMrush Stats” and your results will appear below.
As you can see above, you get handy traffic data in a few seconds. But, you also have the ability to enter multiple URLs to compare your site against others.
Here is an example of generating a report on hoth.com along with other top SEO sites on the web.
In the top right-hand corner, you’ll see two buttons allowing you to download or print the results for later reference.
Normally, you would have to pay for expensive SEO software to get this data, but we’re offering it to you for FREE!
Video Walk Through
We offer video walkthroughs of all our free tools. Check out this video below to hear from one of our account managers about using the FREE Website Traffic Checker.
And while you’re on our YouTube channel, take a look at all of our free tools you can access directly from The HOTH. It’s even easier to find these tools if you sign up for a free account with us.
What Is Website Traffic?
If you’re new to SEO, we want to make sure you understand what we mean by website traffic before using this tool.
You’ve probably figured out by now website traffic is the number of people who visit your site. It’s typically measured in visitors per month.
There’s an important distinction when it comes to website traffic: organic vs. paid.
Organic traffic is all of the traffic you receive naturally. You can boost the amount of organic traffic by optimizing your site’s SEO.
The other type of traffic is paid and this has to do with Google Ads. In this realm, you design different kinds of ads to appear on Google (search, display, or video, for example) and bid on their placement.
Keywords are also significant in both types of traffic.
Keep in mind that not all website visitors are the same. Some have reached your site accidentally and won’t stay long. Others want to learn more about your products or services, or make a purchase.
Here are the four types of web traffic:
- Direct: visitors who are looking for you specifically
- Referral: visitors who were sent to you by another site
- Organic Search: visitors who find you by searching on Google
- Campaign: visitors who click on one of your paid ads
Once you use our free tool to estimate your total traffic, you can work on separating it into these four types of web traffic to see what you receive the most.
Factors That Influence Web Traffic
Now that you understand what website traffic is and how to use our FREE Website Traffic Checker tool, let’s get into the factors that can influence your traffic.
The first and most well-known is search engine ranking, meaning what position your site appears in a Google search.
Ideally, you want to be on the first page of search results but some companies need to do a little SEO work to get there. The higher your ranking the easier it’ll be for potential customers to find you.
Did you know that your site’s layout and loading time can also affect the traffic? Outdated or confusing layouts frustrate visitors to the point where they’ll just leave. The same goes for pop-ups or advertisem*nts.
Loading time is also important. Online visitors have grown accustomed to sites that load fast and clear. Having to wait extra time for a site to load drives visitors away.
The last influencing factor we’ll mention is content. Your content should include high-performing keywords to boost your SEO and be written to bring value to visitors. When done right, people will start visiting your site to learn new things or have their questions answered.
Why Is Traffic Important
As a business owner or manager you’ve spent time, effort, and money on building a killer website. Chances are you’ve also invested in SEO optimization. You did all of this because you want people to actually visit your site.
Traffic is important because it means extra eyes on your content, products, or services. In turn, you’ll be able to generate more leads or make extra sales when more people are visiting your site.
If your traffic is low that means potential customers aren’t finding you. And, in turn, that means lost profit.
Website traffic is also a Google ranking factor. Google will assume that sites with higher traffic are in higher demand and therefore they’ll rank it higher.
What To Do With The Results
There are so many strategic moves you can make with this data.
First, see how your keywords are ranking as compared to your competitors. If they’re doing better than you, it may be worth conducting a competitive analysis to see what new keywords you can add to your playbook.
These keywords can be added to your web pages (that’s called on-page SEO) or they can be incorporated into blogs that attract visitors.
Not every online business uses Google Ads but if they do it’s helpful knowing the Adwords Traffic vs. Adwords Cost.
The free data from our tool will show you if the traffic you’re getting from ads is worth the cost. If not, you may want to reevaluate your ad strategy. Paid advertising can get expensive so you should monitor it regularly.
Do you need help coming up with your next SEO moves? Simply book a call with one of our experts to discuss your goals and we can help you out.
