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The United States has the largest Amazon user base. There are 148.6 million Amazon Prime members in the U.S. as of 2022, or roughly 74.3% of global Amazon Prime members.
Amazon is also popular with U.S. households, as 76.6 million have Amazon Prime memberships. Today, nearly 67% of all U.S. households have an Amazon Prime membership, which is a 27% increase from 2018, when 60.1 million American families had Prime memberships.
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